NEWS
Moo Free launches new chocolate bar for Queens Jubliee
Moo Free, the free from, vegan chocolate experts, has launched a limited-edition chocolate bar to celebrate the Queen’s Platinum Jubilee this weekend. Made using the fi nest Hispaniola cocoa beans, the ‘Jub-moo-lee Bar’ has a wrapper fi lled with wildfl ower seeds for choc-lovers to plant, leaving them with beautiful memories of the Jubilee long after the party has fi nished, and the chocolate has been eaten! This ultimate celebratory treat or gift for dairy-dodging friends and family isn’t just for those with food allergies or who are following a vegan lifestyle, but for everyone to enjoy this signifi cant milestone. All of Moo Free’s chocolate range are free from dairy, gluten,
soya and expertly made using high quality, ethical cocoa from Rainforest Alliance certifi ed farmers. The Jub-moo-lee Bar is produced using organic cocoa from the Dominican Republic, from cocoa beans grown on Trinitario cocoa trees, cultivated and harvested in the cooling shade of citrus, avocado and banana trees. Moo Free is one of the top free-from chocolate brands in the UK and is in 17% volume growth YOY (Nielsen data, February 2022). The core range includes Everyday Choccy Bar (original “milk”
and white), Mini Bars (“milk”, white, bunnycomb, strawberry, orange, mint and caramel) and the Choccy Rocks range (Moofreesas, Bunnycomb and Raisins). Moo Free has recently introduced a collection of dairy-free chocolate covered goodies to its core range with the launch of Choccy Rocks. The individual snack-packs are made up of Moofreesas, which are gluten-free malt balls, Bunnycomb, vegan honeycomb, and chocolate raisins.
Hackney Gelato launches new recipe exclusively for gorillas
Hackney Gelato, makers of proper gelato and sorbetto, have teamed up with on-demand delivery service Gorillas to launch a brand-new Banana, Caramel & Roasted Pecan gelato, delivered to people in minutes. Carefully crafted in Hackney Gelato’s East London kitchen
exclusively for Gorillas, it will be delivered in minutes and devoured in seconds. Made with fresh British milk and cream, and real bananas, this creamy gelato is rippled with salted caramel sauce and roasted pecans. It will remind you of nutty banoffee pie and give you a primal urge for seconds. More and more people are turning to rapid delivery
services, with reports showing a 123% rise in spend in the 5 months leading up to January 2022*. The rise of rapid delivery apps now means more people than ever can get their hands on proper gelato whenever they want it, and they don’t even need to leave their sofa to do it.
Mondelēz International pilots QR code on UK packs
Mondelēz International, Inc. has announced the launch of a new pilot in the UK which, via a QR code on pack, to provide consumers with information on the company’s sustainability initiatives, including recycling and mindful snacking to help consumers “snack right.” By scanning the QR code on the outer packaging, consumers can access a new online platform ‘SnackingRight’ which provides information about the company’s global Snacking Made Right programmes, including its cocoa sourcing programme Cocoa Life, tips on mindful snacking and recycling information. The QR code will be piloted as part of the company’s on pack summer promotion with Merlin
KennedysConfection.com
Entertainments across a range of Cadbury, Oreo and Barny products, with the Snacking Right platform continuing to include further brands, products and geographies in the future. The platform also features the Recycle
Now™ locator from WRAP – to help consumers fi nd out what packaging materials are collected and recycled at nearby locations. This feature aims to increase consumer knowledge and drive behaviour change so that more packaging can be taken to the sites that manage recycling, rather than fi nishing its life in the environment. This pilot is a global fi rst for Mondelēz International and is being trialed in the UK as
part of its ‘Pack Light and Right’ sustainability packaging strategy. The QR code approach leverages technology to provide consumers with important sustainability and well- being information without having to add multiple labels on pack physically. Helen Bird, Head of Business
Collaboration, WRAP said: “There is a thirst for knowledge by people to recycle packaging such as confectionary wrapping. Last month more than half a million people visited the Recycle Now website to fi nd their nearest collection points for this type of plastic and we are pleased to be working with Mondelēz International to pilot QR codes which link to the Recycle Now website.
Kennedy’s Confection June 2022 13
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