July/August 2024
ertonline.co.uk
Sanus returns to IFA and raises the bar with SHIFT Technology
Sanus is marking its return to IFA in Berlin, the world’s largest consumer electronics show, on 6-10 September, with the launch of a number of new innovative products featuring SHIFT technology, which radically enhances TV mounting options.
One of the world leaders in TV mounting solutions and AV accessories, the Sanus name has been synonymous with premium products that help consumers get the best out of their home entertainment systems for more than 30 years. It is a brand that is trusted for its reliability, quality, safety, customer satisfaction, and constant innovation. The new products being showcased at IFA 2024 are true to this spirit of consumer-centric innovation.
Sanus will use the show to introduce products with 4D + SHIFT technology to the trade and consumer visitors to the show. They will be among the first to experience the company’s latest development that enables mounted TVs to be raised and lowered by up to 200mm. This allows for wall mounting around an existing power outlet on the wall, or to reposition if perhaps a mismeasurement was made during installation. This powerful feature is easily actioned by twisting a handle that can be found behind the screen and is also useful to raise the screen to add a soundbar below, or to add seasonal decorations to a mantle that would otherwise interfere with the viewing, later returning it to its original height.
“We are delighted to be back at
IFA after many
years,” said Dean Carroll, International Sales Director – Consumer. “IFA is such an important show for consumer technology, and it is fitting that we are returning in its 100th anniversary year with products that continue in the Sanus tradition of innovation and invention. We look forward to meeting with our trade customers and showing the 4D + SHIFT tech to the thousands of trade and end-users who will be attending.” Sanus will be exhibiting on booth number H20-208 in the Home Entertainment area of the show. To keep up to date with the Sanus IFA 2024
activity, follow the brand on social media at Sanus_ International on Instagram or @sanus_uk on Twitter/X.
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