BOSCH FLOORCARE Advertorial
Consumer convenience
The time-poor consumer is always looking for ways to make their lives easier. So, when it comes to floorcare, they’re looking for a product that is simultaneously quicker, more efficient and has the performance to offer better cleaning results.
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Bosch has strong plans for floorcare growth
The consumer need for convenience and performance is at the heart of Bosch’s latest
floorcare launches and retailers are key to sharing our product story, says Novia King, Business Unit Head - Homecare, BSH Home Appliances
penetration for floorcare in excess of 90 per cent. It’s a product that everyone has – in fact, most homes now have two, three or even more. “For Bosch, cordless models account for
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around 60 per cent of the market, with the remainder comprising plug-in cylinder and upright models,” explains Novia King, Business Unit Head - Homecare, BSH Home Appliances. “The trend for multi-use models may see the number of products per house coming down slightly, but we’re not seeing that take effect yet. With the latest innovations from Bosch, the potential for growth is very strong indeed.”
s a manufacturer across all appliance sectors, Bosch is in a good position to take an overall view of the whole market. The floorcare market in the UK is huge, with the household
“Everything we develop at Bosch is designed to make the lives of the consumer easier. We’re not following trends or gimmicks, it is all about offering a true benefit,” continues Ms King. “As such, in seeking to grow our global position in floorcare, we want to demonstrate that we have products at all levels, and that each answer to the consumer’s need for innovation, performance and speed.”
Unlimited 7 Aqua 2-in-1 vacuum Convenience was certainly at the heart of the concept for the Unlimited Aqua 7, Bosch’s most recent launch. This cordless and rechargeable two-in-one appliance is the brand’s first-ever combination vacuum and mop, eliminating the need to clean twice. The Aqua shares all the excellent features of the Unlimited 7 vacuum. It has outstanding performance, picking up 99.9 per cent of dust and allergens, which are filtered out by the HEPA Filtration System. Furthermore, it is lightweight and manoeuvrable, featuring a 180-degree hinge, bendable Flex Tube, Long Flexible Crevice Nozzle and 40 minutes runtime. And for robust carpet cleaning, users can switch to the AllFloor Dynamic Power Brush included in the box. The model’s Dynamic Aqua Mop head vacuums dust and loose dirt, while its dual Power Spinning Pads provide the mopping function. The cleaning pads are automatically supplied with water every 20 seconds, which ensures they are adequately moist for thorough cleaning and can handle even dried-on stains like orange juice or ketchup. Consumers can also add detergent to the water tank for hygienic cleaning of hard floors. “Unlimited 7 Aqua is certainly something
we wanted to shout about to drive as much consumer traffic as possible to retail stores,” says Ms King. “To launch it, we created Mop the Dog, a giant animatronic dog made entirely from old mop heads, and took him to some landmark hotspots in London and Manchester. At the touch of a button, Mop created a muddy
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