ANALYSIS: ECO APPLIANCES Home Appliances
Watt’s up with eco appliances
Sustainability is always on trend, and home appliance technology is constantly evolving to enable consumers to boost their eco credentials. Retailers, in turn, can help educate consumers on the subject and provide them with the latest eco-friendly products. Will McGill investigates.
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veryone is aware of consumers’ insatiable demand for sustainable products,
and the power they
possess when choosing which purchase to make. People tend to back the brands that align with their own values, and with sustainability playing a vital role in everyone’s lives now, it is no surprise that protecting the planet is a shared common goal. AEG has committed to being more sustainable
across all its operations. Its research-based insights and Life Cycle Assessments (LCAs) have highlighted that 85 per cent of the global climate impact of an appliance occurs in the home during its lifespan.
This led to the launch of the AEG EcoLine selection of appliances. The AEG 9000 AbsoluteCare 8kg Washing Machine, for example, has been rated 30 per cent more energy efficient than a standard A-rated washing machine and features energy saving settings such as the AbsoluteWash 49-minute 30-degree cycle, that uses 30 per cent less energy. Michael White, Channel Manager – Electrical Retail Independents at Electrolux Group, says: “Our commitment to sustainability does not go unnoticed, as we were named the top appliance brand in the Financial Times’ list of Climate Leaders 2024. The company has also been included in TIME’s recent 2024 list of the world’s most sustainable companies.” Within the manufacturer’s Care range, which is made up of washing machines, washer dryers and tumble dryers, it offers consumers the 9000 Series AbsoluteCare Plus 9kg Heat Pump Tumble Dryer, which has an energy rating of A+++ and features heat pump technology, saving users up to 68 per cent more energy compared to a traditional tumble dryer.
Then, in AEG’s Taste category, its 9000 SteamPro Oven boasts an A++ energy rating and is 20 per cent more energy-efficient than traditional non-steam ovens. Today’s consumers have an even greater willingness to invest in sustainability, which for many includes investing more in their home appliances safe in the knowledge that they are going to last for a longer time.
“ASKO continues to innovate within the sustainability space, creating high-quality products that are built to last,” explains Jessica Rhodes, Product and Marketing Manager.
“ASKO’s Style laundry range is an excellent
choice for those looking to save energy and lower their carbon footprint – due to its efficient use of water, energy and smart features.” The brand’s Style washing machine and Style tumble dryer are made with a single piece of solid stainless steel. This material is not only more durable and sustainable than common plastic parts, but it also creates a beautiful appliance. Even the dials and buttons are made of carefully polished metal and designed to offer the best feel and response when used. Ms Rhodes adds: “ASKO’s factories are all certified in accordance with ISO 140001, meaning that all processes and routines are carried out in the most environmentally friendly ways possible. “If that wasn’t enough, we’ve also been certified to ISO 90001 since 1995, which means you can always trust that every product is of the highest quality. Consumers can feel confident that every laundry product is built to last, while using less water and energy compared to other models on the market.”
AEG’s 9000 AbsoluteCare + Heat Pump 9kg Tumble Dryer and the 9000 SteamPro Oven.
ASKO’s Style Laundry Range
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