July/August 2024 ertonline.co.uk


Left: Peak Fully Integrated Refrigerator IRBdI5180 Freestanding Fridge Freezer XRFBSH5265


Q: You had a big presence at kbb Birmingham and the Euronics Showcase earlier this year; what are your main reflections from those shows? TH: kbb Birmingham brought great stand footfall and a strong number of new customers and leads for us. We also relished the chance to reconnect with our existing loyal retailers. The show provided the perfect opportunity to showcase Liebherr’s latest innovations, including our new BlackSteel interior, RedDot Award-winning Monolith freezers and the hands-free opening AutoDoor appliance functionality. I’d like to say a huge thank you to everyone who visited the Liebherr stand at this year’s show.


And then we were equally delighted to return to the Euronics Showcase to exhibit some more of our new, exciting products. Being able to present our latest innovations, build relationships with members and discuss the exclusive offers, training and support we offer was invaluable.


Q: In the wider kitchen retail market, what sort of trends and changes are you seeing in terms of product design and style? TH: As we look to the future of refrigeration, there is a greater demand for appliances that support the reduction of food waste, that have energy-saving capabilities, and that offer longer lifecycles compared to other white goods on the market. With high interest rates and economic challenges, consumers are becoming


more mindful of their purchases, increasingly adopting an ‘invest in quality to avoid buying twice’ mentality.


In terms of design and functionality, moving


into 2025 we anticipate a continued demand for appliances made from quality materials that will last. Stainless steel and classic metal finishes remain central to kitchen design due to their durability and timeless appeal. Consumers


are also seeking greater


convenience in the kitchen, expecting appliances to work harder and smarter. For instance, technologies like hands-free operation and smart home integration are becoming more popular. At Liebherr, we’ve responded to these trends with features such as AutoDoor technology, which allows users to open their fridge with a knocking signal or voice command, and SmartDevice, which enables remote control of the refrigerator from a smartphone. Additionally, our appliances incorporate freshness innovations to further reduce food waste, and this helps us to ensure that our products meet modern expectations for functionality and convenience.


Q: Many people would view Liebherr as a premium brand in this space; how do you ensure you live up to that and remain best in class in what you do? TH: To stay ahead as a premium brand in this sector, continuous innovation is key. We invest heavily in research and development to stay ahead of industry trends and set new


Peak Fully Integrated Fridge Freezer ICBC5182


benchmarks. This commitment is evident in our new product launches this year alone, as well as our continued industry-leading freshness innovation and food-waste prevention technologies. The home appliances sector is notoriously of


guilty facilitating over consumption. To


stay ahead in this sector, it is vital to provide more sustainable solutions that end this cycle. Fridges and freezers that are more energy efficient, durable and boast a longer lifecycle are therefore paramount. Striving towards a more sustainable future, Liebherr has one of the largest ranges of ‘A’- rated appliances on the market. Our portfolio contains over 30 products above a ‘C’ energy efficiency rating for household appliances and more than 20 for commercial appliances. In addition, our manufacturing plants are run off solar power energy and we have poured extensive resources into making our units as efficient as possible. By


focusing on these technological innovations and sustainable practises, we ensure that Liebherr remains synonymous with excellence – setting the standard for premium refrigeration solutions worldwide.


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