ALL I WANT FOR CHRISTMAS Home Appliances
December 2022
ertonline.co.uk
All what I want for Christmas: The SMART Choice
38 S
panning UK and international markets, SMART works with many well-renowned clients, including Harrods, Selfridges, Wayfair, Dunelm, Hut Group and other main distributors as well as some of the
leading online platforms. Dr Sam Attia explains how SMART is the ideal Christmas, and all times, gift in the UK today. “All our clients appreciate our unique and niche creations,” he says. “We have over 65 different products which we select from, producing a bespoke demographic and client-centric requirement ranging for all four seasons, giving particular attention to the gifting seasons such as Father’s day, Mother’s Day, Easter and of course, our beloved Christmas. “Here at SMART, our mission is to deliver innovative products at the highest quality with the best price to the UK and international markets. All our products are functional, pragmatic, and most importantly, fun to use! And an ideal gift for all occasions.” Dr Attia says the entire SMART team delivers a first-class service to all its clients, choosing the final
SMART is a premier SDA manufacturer that combines leading technology, design and value for money in all its products. Dr Sam Attia, the company’s Chairman and CEO, tells Jack Cheeseman about how SMART has become the ideal gift SDA in Europe today.
product after exhausting tests and making sure all the features are useful and beneficial to the end consumer. “All SMART products are unique,” he continues. “The company produces the SMART waffle bowls to make breakfast, lunch, snacks or even a full dinner. We also have the amazing healthy pasta maker, which gives you eight different kinds of pasta, and it even comes with your own recipe book. “Moreover, there is the SMART Voice Egg, a
truly smart machine that calls you and tells you that your egg is ready and whether it is soft, medium or hard and ready to eat.” Working within a competitive industry, Dr Attia says he feels it is important that the company employs certain techniques which help it stay ahead of emerging trends and developments. He identifies the fact that the company is always coming up with innovative ideas, and it aims to release new products regularly in order to constantly stay ahead of the market. He adds: “Research and development is vital for us. New ideas, such as our Tunnel Toasters, Samosa Makers (these don’t use oil), Breakfast Masters, our
SMART unique Radio Toaster and The SMART Voice Egg Maker are just a few examples of what we are producing each year that are all year-round pragmatic, clever and cool appliances to have at home. “We produce at least two new items per season.
Even during COVID, we didn’t stop our R&D activities. We still introduce new items, even with the predicted market downturn in 2023, our pipeline of new introductions will continue.” Dr Attia concludes: “Moving forward, I believe we are in a good place to grow and achieve our objectives. SMART is only few years old, but there is plenty to aspire to and grow into. Two years ago we were shortlisted for the National Business Awards with The Sunday Times.
“As well as this, our distribution and logistics to all our clients won ‘Platinum Status 2020 and 2021’ due to the operational and Customer Services Excellence experienced by all our UK and International clients.
“So, I feel that 2023 will be a great year! Merry Christmas everyone!”
The SMART Samosa Maker
The Radio Toaster
The Candyfloss Maker
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