BMJ INDUSTRY AWARDS 2026
ECOMMERCE INITIATIVE SPONSORED BY NOMINEES
C&W Berry City Plumbing
Howarth Timber & Building Supplies Lawsons Group
GETTING ECOMMERCE RIGHT A
s sponsor of the Builders Merchants Journal ‘Ecommerce Initiative of the Year Award’, GenetiQ (previously Intact) would like to congratulate this year’s nominees and wish them the very best of luck.
For practical insight into what makes ecommerce projects succeed, we spoke with Leigh Weatherly-Butler, GenetiQ’s integrations expert.
What separates successful ecommerce projects from the rest?
If you are investing time and money into ecommerce, you need to think beyond the website. The real value comes when your ecommerce platform connects into the rest of your business. That is where you remove manual processes, improve accuracy and create a smoother customer experience.
What are the biggest benefits to integrating ecommerce?
Usually around automation and visibility. Orders can flow straight through, stock updates in real time and your team spends less time rekeying information or correcting mistakes. You also gain better visibility across deliveries, payments and customer communication.
What types of ecommerce integrations are businesses asking for?
We regularly connect platforms like Shopify, WooCommerce, June 2026
bmjindustryawards.co.uk
Magento and nopCommerce into our software, alongside marketplace integrations with Amazon and eBay. We also offer Cliqx, our fully integrated ecommerce platform for GenetiQ Cloud.
There is also growing demand for courier, payment gateway and vehicle tracking integrations so customers can track orders and your team can manage deliveries more efficiently.
What should businesses get right before integrating ecommerce?
The starting point has to be the data. Start with clean data. If your product data, stock records or pricing structures are inconsistent, integration exposes it very quickly. We find that it is those customers who invest the most time upfront in testing and preparation before going live, are the ones who get the best results.
What advice would you give businesses investing in ecommerce?
It’s important to think about the customer experience from start to finish. Ask the questions, where is the friction, and what can you simplify behind the scenes? Connected systems improve visibility, reduce delays and help you deliver more consistently.
To learn more about the platforms GenetiQ Cloud integrates with, visit
www.genetiqsoftware.com
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