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SMALL DOMESTIC APPLIANCES


The company says that consumers are looking for multi-purpose products which offer ease and convenience and with the kitchen being the heart of the, it offers a variety of versatile SDA products that allow consumers to produce a high-quality outcome, without comprising on design. Elsewhere, EPE provides many SDA solutions for your consumers including several new ranges from its Hamilton Beach brand.


Included in its new range is an extensive collection of kettles, toasters and coffee makers, which will be available in the coming months. Harry Singh, Managing


Director of EPE International, says: “This will meet the demand of a wide range of UK customers looking to update their kitchen appliances in line with colour and design trends in the home and kitchen.” He adds that there is also a lot of work going on behind the scenes to


Cello’s stand at the Exclusively Show 2024.


integrate AI and other technology to improve the customer experience. The brand also provides its new Hamilton Beach VisionCook 11L Digital Dual Air Fry which features technology designed to help build a better experience for the consumer and delivers healthier eating without compromising on taste. “Despite the challenging economic climate, consumers are spending more time at home cooking or entertaining,” explains Mr Singh. “As a result, Hamilton Beach UK has seen a great growth  


August/September 2024 housewareslive.net


Hamilton Beach’s Ella Collection


Hamilton Beach’s VisionCook 11L Digital Dual Air Fryer


Smeg’s 10-in-1 Combi Steam Ocven with grill and Airfry.


SDAs as a collection remains really strong as customers look to match the style to their home décor, leading to a constant   effect on people and help better living harmony and experience.” Hamilton Beach is also paying strong attention to the “silent sales agent” which is the packaging. It puts a lot of effort into designing engaging and informative packaging to make it easiest for the consumer to select the appliances which suits their needs.


Featured Products CrushGrind Billund Spice Grinder


The Billund grinder is an upside-down grinder that does not leave any residues on the table. It has a silicone plug at the   natural and earthy feel. Furthermore, the material has a low carbon footprint, and unlike crop-based biomaterials, this bio composite doesn’t interfere with a food-production chain.Also available in the range is the Billund Nutmeg Grinder, Oil and Vinegar Pitcher, and the 1L Pitcher.


Order from Burton McCall Ltd 0116 234 4611


sales@burton-mccall.com NoStik® Air Fryer Liner Dual Basket Set of 2


The NoStik® Air Fryer Liners are designed to keep your air frying appliances clean, avoiding mess in your kitchen, and reducing the time needed for cleaning up after cooking. The Dual Basket Set comes with two outer and two inner liners, perfect for dual compartment air fryers. Each liner can be simply cut to size, so you can ensure the entire base of your air fryer is covered. Liner 1 keeps the outer of your air fryer clean, while Liner 2 avoids food sticking to the inner basket. The food-safe, non-stick coating not only withstands heat up to 260°C but is also long lasting, making the liners durable and reusable.


Order from Burton McCall Ltd 0116 234 4611


30 | sales@burton-mccall.com


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