EXPERIMENTAL RETAIL
August/September 2024
housewareslive.net
‘Where entertainment meets e-commerce’
E-commer B E commerce TikTok Shop
y now you should be familiar with TikTok as a concept, you upload Obviously, there is technique and nuance to making your clip go
But to get to that point you need to know how to monetise this effort, TikTok Shop is just the place to do this, by leveraging its powerful discovery engine, it tailer’s product suggestions to users’ interests, making shopping both intuitive and exciting, the shop transforms the app into a dynamic marketplace where entertainment meets e-commerce.
ok Shop offersmor oppor unities but ers more opportunities b
how do you get started? Editor of Housewares Magazine, Will McGill, discovers
Lucy Williams,
Marketing Manager at Scrub Daddy Europe and UK, says: “Scrub Daddy has effectively utilised TikTok Shop to open up a dynamic new avenue for business by leveraging the platform’s engaging features. “TikTok Shop has had
a remarkable impact on our TikTok sales skyrocketing by an impressive 98% over the past two months. “Among our top performers are new product releases and trending
items like the Cart Daddy and Damp Duster, which have captivated the TikTok audience. Cart Daddy, in particular, has proven to be highly
To help you get started on your TikTok Shop journey Ms Williams has given some useful tips:
• Understand Your Audience: Pay attention to the demographics and
• Embrace Viral Trends: Keep an eye on trending content and
Over the last 12 months, Scrub Daddy has grown its reach to an impressive 37.3% revealing interesting demographic trends among its TikTok Shop customers. “Our TikTok audience skews younger, with 44.5% aged 25-34 and 31.1% aged 18-24, compared to our traditional “Additionally, we have seen a higher engagement from women, with 78% of our TikTok Shop buyers being female, as opposed to the 56.4% male demographic in our general audience. “Interestingly, 3.69% of our TikTok audience show a preference for household cleaners, highlighting the platform’s unique reach and engagement compared to our traditional She shares that the most successful
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• Offer Attractive Promotions: Free shipping and product discounts
• Run Sale Campaigns: Create excitement and urgency around your
types of content driving sales through linked accounts, product cards, free shipping promotions, product discounts, and large-scale sales events like the TikTok “Summer
She adds: “These content
strategies work well because they seamlessly integrate shopping with engaging content, making it easy and appealing for users to make purchases directly within the TikTok
Scrub Daddy invites retailers to collaborate and to take part in its exclusive product launches. It is also eager to explore innovative ways to work together to achieve success.
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