ECO-FRIENDLY
August/September 2024
housewareslive.net
‘You can’t make shortcuts’
B
Fast-fashion has made its way over to the housewares market, and CRIMPiT Founder, Mike Harper, says this is not only having a negative impact on the planet but it is also a safety issue.
eing a relatively new business, CRIMPiT prioritised the environment from the start. Aside from being an ethical issue, the company says its also a safety one..
Working in the food industry, Founder of The CRIMPiT, Mike Harper, says it is imperative that we invest in quality - the materials and processes we Mr Harper says: “Fast fashion is regularly in the news and even more
so over the last few weeks, as leading fashion retailer Shein has listed on the Stock Exchange.”
The cheap prices which Shein and similar companies offer undercut other brands. The whole fast fashion model relies on creating and delivering on-trend products, copied from other brands then promoted and sold to consumers at an unprecedented rate. It is predicted that 6,000 new pieces appear on Shein’s website
every day, and over half a million items are available to buy. “It’s all about imitation, and changing your output quickly to respond
to what consumers want, as quickly as possible,” adds Mr Harper. “And it’s not just fashion. All sorts of products are copied and sold cheaply.”
Eco Chic This is having a serious impact on the planet, according to the UN Environment Programme (UNEP), the industry is the second-biggest consumer of water and is responsible for about 10% of global carbon shipping combined. He explains: “Temu is one of the latest e-commerce platforms to offer low-cost items, and has gained huge traction thanks to its extensive product list and fast turnaround. “With over 130 million app downloads - more than Amazon and Shein -
Temu has quickly risen the ranks in the world of fast fashion-style retail. “According to Greenmatch, Temu despatches approximately 1.6million parcels a day, which translates to around 16,000 tonnes of CO2 emissions from air transportation alone, never mind the packaging security has been raised many times.” The quality of the products is also something that needs to be questioned, according to Mr Harper. Without buying from recognised and audited companies, shoppers simply don’t know what they are buying. Questions have been raised from Which? in an investigation in 2020 which revealed that eBay’s
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