August/September 2024
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presents both a challenge and an opportunity for our brands and our innovation teams. We are continuously innovating to enhance the value proposition of our products. This involves optimising our production processes, sourcing cost-effective materials, and designing products that offer superior performance and durability.
Q: Can you highlight any recent product launch or future product launches which exemplify your new direction? JO: We are excited to share several recent and upcoming product launches that exemplify our new direction and commitment to innovation, sustainability, and brand clarity. One notable example is our London product line from Cole & Mason. This line beautifully encapsulates the rich heritage of the Cole & Mason brand, which dates back to its origins in London. The London product line is set to expand into new segments, providing a more comprehensive representation of the brand’s identity and consumers a wider range of high-quality products that embody the essence of Cole & Mason.
THE BIG INTERVIEW
innovative design products that span a range of categories. The brand’s success is a testament to our ability to create products that resonate with consumers and meet their evolving needs. We are also excited to announce that we have another complete
brand relaunch planned for early 2025, which will further showcase our commitment to innovation and excellence. In addition to these product launches, we are introducing a new
in-store display concept that will help retailers present our six brands more effectively.
Q: What should retailers be aware of at this current time? JO: Given our presence in numerous markets around the world, it’s challenging to pinpoint a single answer to this question. However, there are several key points that retailers should be aware of when considering our company as a partner. Firstly, we hope that retailers see us as a dynamic challenger in the
market, one that is becoming increasingly exciting to work with. Our aspect of our strategy. We have a robust innovation pipeline that continuously brings fresh, cutting-edge products to market. This pipeline is supported by substantial investments in research and development, ensuring that our products meet the highest standards of quality and functionality. Moreover, our investments in building and strengthening our
brands are noteworthy. We are dedicated to creating strong, recognisable brands that resonate with consumers and stand out in a crowded marketplace. This involves not only product innovation but also strategic marketing and branding efforts that enhance brand visibility and consumer engagement. In addition, we are focused on improving our distribution capabilities. Effective distribution is crucial for ensuring that our
revitalised with a clear focus on sustainability and appealing design. that not only enhance the cooking experience but also align with our commitment to environmental responsibility. Our AdHoc brand is another shining example of our innovative spirit. AdHoc is our fastest-growing brand, known for its highly
Q: JO: Our previous structure often led us to operate as separate entities. This legacy structure sometimes hindered our ability to focus on emerging opportunities and adapt to market changes. This has now changed with our new approach.
to a more innovative and diverse product range, enhanced support and collaboration, and products that align with consumer trends. By revitalising our company and focusing on opportunities, we are better equipped to help retailers succeed and grow in a competitive market.
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