SMALL DOMESTIC APPLIANCES
August/September 2024
housewareslive.net
Small machines, big dreams
Small Domestic Appliances and ease. Discover how the right selection can elevate your product offerings and drive customer loyalty in the competitive housewares market.
T
he SDA (Small Domestic Appliance) market is exploding with so many brands coming to the table and offering their ranges of air fryers, kettles, toasters and many, many more.
Bodum is celebrating its 80th anniversary this year and to celebrate it has incorporated an 80s style logo onto a number of its products across its manual and SDA ranges
“One of our main focuses since I joined the business last Autumn is to re- energise our position as the go-to innovator in coffee & tea and increasingly across different categories in manual and SDA,” says Gareth Till, Country Manager at Bodum. “Bodum’s ethos is about well-designed quality products – that is the essence of the ‘premium’ badge really – and customers can see that across our range which in most recent introduction, air fryers.” and in terms of colour, in SDAs it is focusing on a simple mono palette
Bodum’s Bistro Programmable Coffee Maker 1.5L.
Mr Till states: “A good example is our Bistro coffee grinder which we now have in ‘nude’ but can be interpreted as a light peach colour – and on it to match the Pantone Colour of the Year, Peach Fuzz!”
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London in June. we have over 30 years’ experience selling quality products around the Business Development. “As an innovative premium brand, our aspiration is to set trends and
a lifestyle focused around design, high quality materials, professional the list. include a ‘5-in-1’ which is our Design Oven Air Fry & Pizza with the additional 3 functions of mini oven, rotating grill spit and dehydrator.”
Alternatively, Sabichi encourages you all to stay turned because it has
several exciting new product launches on the horizon. offering top-tier products that combine cutting-edge technology, high
Gastroback’s espresso machine
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