August/September 2024
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ECO-FRIENDLY
continually introducing new proactive measures to combat the global trade in counterfeits, but cheap imitations are a massive issue across the whole retail industry. He says: “So we’ve set up advice on the site, we’ve set up a bespoke email address to advise people how to get a refund from eBay if they have been misled into buying a counterfeit. “Temu includes tech, homeware, cosmetics and toys in its catalogue
of over 25 million items. The scale of the issue is pretty big and requires a conscience on the part of the consumer. In a cost of living crisis, when the prices are so much more competitive, this is the challenge.” Mr Harper explains there is a line between being a trend and a gimmick. The whole premise of CRIMPiT is to stop more shopping and help reduce waste.
Waste not want not “It’s a simple premise: CRIMPiT’s products help people use up their leftover food,” he adds. 25-30% of globally produced food goes to waste. Here in the UK,
selling imitations made from inferior, often unsafe materials. Which? found that, aside from allowing sellers to review their own items, the reviews that are shown are often for different products, meaning consumers are being misled and being sent different items to the ones they thought they had purchased. There is also allegedly a grey area around used and pre-owned. As Which? said at the time of the spending each year.” “They are created from cheaper plastic, so they are not food safe or good quality, and are potentially dangerous to health. And we have no idea of the factory conditions in which they were made,” says Mr Harper.
Sustainable Style He explains that there is a more serious reason as to why CRIMPiT’s products cost a little more and this is because the brand takes the time and has spent money ensuring its products are safe to use, made properly and distributed reliably. He adds: “We’re a registered member of Made in Britain. Our Injection moulder and box suppliers are within 30 miles of our HQ in the North West. Our CRIMPiTs are made from the highest quality food grade plastic, so free from BPA and other nasties. We are spending a lot of time responding to these fakes and thankfully our community of CRIMPiT lovers are quick to call them out, warning each other on social platforms not to buy them.”
Some cheaper alternatives have also
“stolen images from our website and copied our Made in the UK claims”. eBay runs several anti-counterfeit
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we throw away almost 11 million tonnes of food every year. When you consider how many people are in need of food, it’s heartbreaking. He adds that if WRAP succinctly states – if food waste were a country, it would be the world’s third largest emitter after China and the USA. There are things being done – WRAP’s The Courtauld Commitment 2030 is a voluntary agreement that enables collaborative action across the entire UK food chain to deliver farm-to-fork reductions in food waste, and drink sector achieve global environmental goals. The UN has set the target of a 50% per capita reduction in food waste
by 2030. “We can all make a difference,” says Mr Harper. “The CRIMPiT may just be a kitchen gadget, but we are one of thousands of everyday tools that make real changes to the existing levels of food waste. “Those everyday tools just need to be made by the right companies, using safe materials and distributing through the most environmentally “That way, they can all be enjoyed properly. And we’ve gone a small way to combating fast, fake fashion. But there’s a long way to go.”
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