THE BIG INTERVIEW
August/September 2024
housewareslive.net
It’s a new dawn, it’s a new day DK Household Br C DK Household Brands
hanges are a foot at DK Household Brands and they were always likely to happen. As it integrates its six brands, including recently acquisitions of AdHoc, Swissmar and
Household Brands Group. As it looks to further establish itself within the housewares
market, Jacob Osterhaab, Group CEO of Household Brands, felt it was crucial to refresh the brand and unite it, “to build greater brands and distribute them more effectivity”.
Q&A
Jacob Oesterhaab: One of the key changes we have implemented is the detachment of our global brands from the local market where they originated. This strategic move allows us to manage each brand with a global perspective, ensuring that they can thrive independently and leverage their unique strengths.
Q: JO: The market we operate in is indeed highly competitive, with a plethora of brands and numerous private labels vying for consumer attention. We have made it our mission to invest heavily in our brands, ensuring they stand out and resonate with our target audience. One of our key differentiators is the strong heritage of our brands.
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For example, Cole & Mason, which dates back to London in 1919, carries a legacy of quality and innovation that sets it apart from newer entrants. This rich history provides a solid foundation upon which we build our brand identity and consumer trust.
increased our investments in innovation. By continuously developing new and improved products, we ensure that our offerings remain relevant to consumers. In addition to innovation, we have sharpened our branding efforts. overall brand experience to create a more cohesive and compelling narrative.
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Q: JO: Recently, with the AdHoc brand, we have begun to expand into the home and living sector, marking an exciting new chapter for our company.
Within this broader scope, we see numerous opportunities for
growth and innovation. There are many subsegments within the kitchen, tabletop, and home and living categories that we have not yet fully explored, but watch this space!
Q: JO: Consumer trends, such as sustainability and value, play a pivotal role in shaping our new product development and market strategies. Consumers today are more environmentally conscious than ever
before, seeking products that are not only high-quality but also eco- friendly. In response, we have made sustainability a cornerstone of our product design and packaging strategies. This commitment is particularly evident in our Zyliss brand, where we have chosen to lead rather than follow. The ongoing brand relaunch and new product development of Zyliss highlights our dedication to sustainability, with innovative designs. Secondly, we have observed a strong consumer focus on value, which essentially means delivering more for less. This trend
Jacob OesterhaabGroup CEOHousewares Magazine what
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