August/September 2024
housewareslive.net
SMALL DOMESTIC APPLIANCES
experience, superior product, but underpinned with accessible pricing. “Consumer behaviour in the UK and Ireland has changed dramatically
over the last few years; with 45 per cent of consumers cooking more decrease in real household disposable income the challenge is how to encourage spending.” He explains the brand hopes to encourage spending by building a connection with the consumer and it does this by listening to consumers directly.
Gastroback’s design ice cream maker advanced control.
quality and timeless design. A spokesperson from Sabichi says: “The SDA market is rapidly
convenience and sleek aesthetics to enhance the overall consumer experience.”
The company also adds that by highlighting key features and product information can help to engage customers and enhance their understanding and appreciation of its products. Alternatively, Morphy Richards unveiled its new Cassini Collection at
this year’s Exclusively Housewares Show. Its collection highlights the company’s commitment to quality and innovation, featuring a distinctive modern hex pattern that sophisticated style to any kitchen. Morphy Richards range consists of three appliances: a 1.7 litre
precision and attention to detail, ensuring exceptional performance and durability. Its kettle features a rapid boil function and a carefully designed waterspout, while its toaster offers variable width slots, variable smaller slices. Whilst its microwave boasts advanced cooking functions and intuitive
controls, for simple meal preparation. Cello, known for its TVs and new to the SDA market, has launched
its Overture range, which is available in three colours: Ash black, stone white, and sage green. James Rourke, Head of Sales and Sourcing at Cello, says: “We sit squarely in the affordable, accessible side of premium – premium
Morphy Richards’ Cassini Group Glacier Grey. “As the name suggests, the Overture collection marks a dramatic
keep warm mode, barbecue mode, and fry mode allow you to experience Steam oven with grill and Airfry. A Smeg spokesperson explains: “We have a strong position within
Haden’s Bristol group in sage.
the SDA market, particularly for breakfast set offerings. Our kettles and toasters create the perfect breakfast setting in any kitchen, thanks to their fantastic functionality and iconic style and increasing growth in coffee and food preparation. “Consumers can opt for bold, playful colours, such as striking red or pastel pink, or they have the choice of more neutral tones, with our cream or white products. There is also the option to choose from our matte collections, for added depth and texture in the kitchen.”
Cello’s stand at the Exclusively Show 2024. | 29
available with two or four slice.
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