EXPERIMENTAL RETAIL


August/September 2024 housewareslive.net


“TikTok offer account growth incentives and mission rewards which when achieved can help to reduce advertising costs, offer discount vouchers to customers, and lower platform fees. Additionally, the opportunity to engage and collaborate with TikTok creators has resulted in some great content and the opportunity to showcase our products further across the platform.” It has also seen some good results using the platform, including  such as product tagging, live streaming and creator collaborations,  buyers and 457% in gross sales within the past six months.


Another brand who is incorporating TikTok Shop into its business is Morphy Richards. Emma Cork and Katie Lindop E-Commerce Director at the company explains that it enables retailers to showcase and sell products for the TikTok community to discover and purchase directly through a complete in-app experience. The pair shares: “TikTok Shop offers a variety of incentives and


 By engaging with product, lives, and short video campaigns, we have been able to boost our visibility during platform-wide sales events.


Ms Cork and Ms Lindop explains: “We have noticed the TikTok shop customer is very reactive, they love being involved in our sale campaigns and especially like using TikTok funded vouchers. We have also noticed the trend of purchasing through creator videos, product demos or live product selling videos.”  Its about the strategy behind the content that helps to drive sales,  Richards product in their home, so we will always produce product demonstration short videos and add shoppable links to enable a one click purchase experience. Creator live streams and shoppable content videos support our strategy and also reach a wider audience, encouraging more viewers, followers and buyers.” Morphy Richards recommends that to grow your brand on the platform you should try to post content once a day, try to keep up with trends and be as authentic as possible.


16 |


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40