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BHETA UPDATE FEATURE


BHETA Update New members


Whitby & Co W


hitby & Co is well known for its multitools, suitable for professional, DIY, and leisure use, but it also offers a number of housewares ranges including the Opinel brand of kitchen knives.


Originally created in 1890 in the Savoie region of France by Joseph Opinel as


Combat the Crisis L


a ‘working man’s’ knife, Whitby & Co’s Opinel range combines simplicity and robustness. It offers a wide range of kitchen functionalities as well as striking looks and bas of style. Whitby & Co also supplies products for leisure and camping, field sports, gift, and agricultural via independent retail, stores, multiple retail chains and online retailers. Located in Kendal, Cumbria, the company was founded in 1961.


Country Kitchenware Supplies


Arun Bhatoye, head of marketing at Hisense UK, highlights the support businesses can provide consumers amidst the challenging cost-of-living crisis.


Pendeford Housewares F


has evolved over decades to being a leading supplier of high-quality homewares with over 300+ products across more than fifteen brands. Based in Wolverhampton, where the company has a 40,000 square foot factory, the company distributes throughout the UK and Ireland and has developed a strong export market with clients all over the world.


Consumers are looking for energy-efficient, cost-efficient products, and it is the responsibility of the business to make their customers aware of which products fit these criteria. Arun Bhatoye, head of marketing at Hisense UK, says “Here at Hisense, we have always championed manufacturing products that are affordable yet high- quality, and this is more important than ever as we head towards the winter months amidst a national cost-of-living crisis. Right now, it is our number one priority to help the nation to understand how to best use their appliances to continue with their necessary household chores and reduce their bills as much as possible.” Founded over 50 years ago, Hisense is one of the world’s leading manufacturers of televisions and home appliances. Hisense has a core range of televisions and cooling appliances alongside a portfolio of cooking and laundry products featuring hobs, hoods, ovens, dishwashers and washing machines. Educating the consumer Bhatoye says “As energy bills soar to an all-time high, monitoring our gas and electricity usage has never been more important, and so consumers are looking for alternative solutions to cut down on their energy usage – and in turn, their energy bills. This doesn’t mean that consumers aren’t buying, but the path to purchase is much more considered. Customers


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8 | August/September 2023 8 | January/February 2023


s the cost-of-living crisis continues to pinch consumer incomes, businesses are having to adapt to a shift in buying habits.


aunched in 1975, Country Kitchenware Supplies (CKS) has long been associated with kitchenware and cookware, and it offers a wide range of products, all designed to use the best of materials and have ‘a unique touch’. The company’s brands which include Zeal, W M Bartlett & Sons, Kilo and Laguiole cover kitchen tools, utensils, food prep, fabrics, and traditional ceramics. All are based on the concept of making life in and around the kitchen easier, smarter, and more enjoyable.


ounded in 1958, the family-owned business specialises in cookware, bakeware, teapots & kettles, high quality plastic kitchenware and laundry accessories. Originally known for producing hand spun polished aluminium Pendeford


look to invest in appliances that achieve the best results whilst using the least amount of energy, to help with cutting down bills. During the cost-of-living crisis, retailers and suppliers should be looking at ways in which they can help educate and inform their customers on the best appliances for their individual needs, and support them as much as possible to find the most cost-effective solution. Here at Hisense, energy efficiency has played a large role in product development as we look to new launches in future years. “It’s likely that any appliance which doesn’t need to be switched on for a long amount of time during usage, for example a microwave or toaster is the most efficient small appliance, as it only uses energy whilst it is switched on. It’s also very much dependent on usage – every household is different and has different needs. For example, single-person households may have a large capacity oven and batch cook to make the most of their oven being turned on, whilst larger families might opt for a larger capacity washing machine to bundle loads together. Generally speaking, tumble dryers tend to be the most expensive appliance to run, so switching up this part of your laundry routine to drying your clothes on a traditional clothes horse or drying rack is an easy way to help cut down your energy bills. Of course, defining what the most expensive appliance to run will ultimately come down to usage habits. If you have a larger household, it’s likely to be more cost-effective to invest in a larger capacity washing machine, so that you can fit more clothes in one load,


housewareslive.ne/ housewareslive.net


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