HYDRATION
Strength of steel E
Stanley’s Carly Dudley delves into the history of the iconic brand and how it has revolutionised the way drinks are consumed.
stablished in 1913, the Stanley brand has a rich history. Born from inventor William Stanley Jr. who forever changed the way hot drinks were consumed, he fused vacuum insulation and
the strength of steel in one portable bottle, inventing the all-steel vacuum bottle.
From concept to icon In the century since, the vacuum bottle evolved from concept to icon and has become an essential part of workdays, road trips, outdoor adventures and everyday life. One of the interesting things about the Stanley Brand is how it has always been based on innovation. In the spirit of being proud of our history but focused on innovation and constant improvement, we jump on every opportunity to further modernize and innovate the brand. We take inspiration from our outdoor adventures into products that can be used for a variety of activities not just outdoor, but also in the city, on your daily commute or at home. The Stanley brand has been part of countless adventures and even more shared memories. We have powered daily coffee breaks and just as many meals in our beloved food and beverage gear. With each passing year we continue to push ourselves to bring timeless, yet modern solutions to today’s adventures. All our design and innovation sit in-house and we take time to ensure our products are of the highest quality. We consider everything from ergonomics to weight, from lip feel to performance in a wide array of environments. Our most recent product is more than a bottle, it’s become a lifestyle.
Style and sustainability Consumers want a stylish product that delivers on promise. Our vacuum sealed, stainless-steel technology allows us to keep your food or coffee hot for longer than most other brands. We offer hydration solutions in larger sizes without compromising on performance, meaning you can hit your hydration target without compromising on temperature or design. We have products for all consumers. Our heritage is in the true outdoor adventurer and our iconic bottles are built to last and withstand the harshest environments. While we’re a trusted brand of mountain rescue teams and North Pole explorers, we are also found in yoga studios, at brunch spots and in artisan cafes. We’re with you on the commute and at the gym, whatever your hydration or food storage needs are. We also believe that the consumer now expects brands to be socially conscious and we are proud to reduce greenhouse gas emissions by 50% by 2050, with at least 50% of stainless-steel products made from recycled materials by 2025. Additionally, 100% of paper packaging will be made from certified or recycled content by 2025. By using Stanley products, you can contribute to eliminating single-use items like paper cups, plastic bottles and straws. These objects are often not being recycled and can end up in waterways, impacting animal life and ecosystems. Stanley products are also made using stainless steel, not only an extremely durable material but also one of the most recyclable. Whether it’s your morning coffee, an afternoon lunch break, or a well- earned campsite dinner, Stanley’s got you covered with products that don’t let you down and never need to be thrown away. Durable, reusable gear that is passed down through generations means less junk in landfills, and that’s something everyone can get behind.
26 | August/September 2023
housewareslive.net
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