COLOUR IN THE HOME FEATURE
Autumn living
Drop the bright colours for dark hues Dark hues are set to have their moment in the spotlight, according to eco
paint brand Victory Colours. Sumptuous burgundies, forest greens, brooding blues and moody purples are going to reign as the weather cools and winter sets in. Victoria Yardley, Victory Colours’ managing director, said: “We are
starting to see a lot of interest in rich, deeper shades as homeowners look to warm up their homes for winter.
s the cost-of-living crisis continues to pinch consumer incomes, businesses are having to adapt to a shift in buying habits.
“These shades also fit beautifully with the rising cosy maximalism trend, which has seen homeowners embrace louder, bolder hues to
Consumers are looking for energy-efficient, cost-efficient products, and it is the responsibility of the business to make their customers aware of which products fit these criteria. Arun Bhatoye, head of marketing at Hisense UK, says “Here at Hisense, we have always championed manufacturing products that are affordable yet high- quality, and this is more important than ever as we head towards the winter months amidst a national cost-of-living crisis. Right now, it is our number one priority to help the nation to understand how to best use their appliances to continue with their necessary household chores and reduce their bills as much as possible.” Founded over 50 years ago, Hisense is one of the world’s leading manufacturers of televisions and home appliances. Hisense has a core range of televisions and cooling appliances alongside a portfolio of cooking and laundry products featuring hobs, hoods, ovens, dishwashers and washing machines. Educating the consumer Bhatoye says “As energy bills soar to an all-time high, monitoring our gas and electricity usage has never been more important, and so consumers are looking for alternative solutions to cut down on their energy usage – and in turn, their energy bills. This doesn’t mean that consumers aren’t buying, but the path to purchase is much more considered. Customers
22 | January/February 2023
As we say goodbye to Summer and head towards Autumn, Housewares Magazine rounds up the latest insights for the season.
Combat the Crisis A
Arun Bhatoye, head of marketing at Hisense UK, highlights the support businesses can provide consumers amidst the challenging cost-of-living crisis.
to prove popular as the temperatures plummet, even though it does somewhat fall out of the realms of the deeper shades that look set to dominate. “Love it or hate it, shades that fall under the ‘Barbie Pink’ umbrella are still in demand,” she added.
serve as a backdrop to their carefully curated interior spaces. They are the perfect shades to fit into interior schemes that have been styled with passion.” However, there is one shade that Yardley believes will continue
Make the most of outdoor living spaces Autumn is on the way and with it brings cooler nights, warmer interiors,
and for most, the last chance to really make the most of our outdoor living spaces before winter. Dobbies, the UK’s leading garden centre, believes that autumn should be celebrated and has unveiled its new seasonal homewares collection that champions flexible living and helps create a natural flow from home to garden. Whether you’re looking to warm up interiors with cosy pillows and
throws, style an empty spot with new-season vases, brighten up spaces both indoors and out with trending new lanterns and candles, or make a seasonal entrance with an autumn wreath, Dobbies has you covered. Dobbies’ stylist, Abbie McCann, has outlined her top picks from this
year’s collection to give a flavour of what the garden centre has in stock for autumn 2023. McCann says: “Autumn is the perfect time to revamp your living space
and invest in some fresh new pieces that will transition your home for the cooler months. Cosy cushions and throws that can be used both indoors and out will give late summer interiors longevity and can be
22 | August/September 2023
look to invest in appliances that achieve the best results whilst using the least amount of energy, to help with cutting down bills. During the cost-of-living crisis, retailers and suppliers should be looking at ways in which they can help educate and inform their customers on the best appliances for their individual needs, and support them as much as possible to find the most cost-effective solution. Here at Hisense, energy efficiency has played a large role in product development as we look to new launches in future years. “It’s likely that any appliance which doesn’t need to be switched on for a long amount of time during usage, for example a microwave or toaster is the most efficient small appliance, as it only uses energy whilst it is switched on. It’s also very much dependent on usage – every household is different and has different needs. For example, single-person households may have a large capacity oven and batch cook to make the most of their oven being turned on, whilst larger families might opt for a larger capacity washing machine to bundle loads together. Generally speaking, tumble dryers tend to be the most expensive appliance to run, so switching up this part of your laundry routine to drying your clothes on a traditional clothes horse or drying rack is an easy way to help cut down your energy bills. Of course, defining what the most expensive appliance to run will ultimately come down to usage habits. If you have a larger household, it’s likely to be more cost-effective to invest in a larger capacity washing machine, so that you can fit more clothes in one load,
housewareslive.net
housewareslive.net
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