COLOUR IN THE HOME
COLOUR IN THE HOME
Elevate colour with CGI
Peter McCall, chief marketing officer at Nfinite, highlights the growing trend among businesses in using CGI to enhance designs, colours and textures in product imagery.
a growing trend among brands and retailers has proven to be a game-changer
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With CGI, shoppers can now visualise products such as furniture, home decor and other interior design elements in all available colours and patterns, bringing their living spaces to life through their screens. CGI technology transforms the process of creating product imagery, enabling retailers to showcase items in every available colour. Consumers benefit from an array of images, from packshots in various colours to lifestyle visuals set in different settings that perfectly complement each shade. The integration of Augmented Reality (AR) takes the experience to the next level, allowing shoppers to use their phones to envision how the desired item would look in their own homes. CGI brings the power of imagination to life, allowing customers to see how colours and styles would look in their homes without physically having the products. Traditionally, customers have had to rely on static product images or limited swatches to make colour choices. However, these methods lack real-world context, often leading to uncertainty and hesitation during the purchase process. CGI bridges this gap by providing an interactive experience, giving customers the complete gamut of colour and greater confidence in their choices. In a recent Shopper Sentiment Report, 56% of consumers surveyed said they are less likely to purchase a piece of furniture if no or limited imagery is available for the specific colour or finish they want. Half said
20 | August/September 2023 20 | March/April 2023
s e-commerce continues to evolve, businesses must innovate to enhance customer experiences and boost sales. Embracing Computer-Generated Imagery (CGI),
they are more likely to purchase a piece of furniture if they can visualise it in their space using the camera on their smartphone. Tailored imagery is one way to ensure customers feel understood and stick around to engage with your collection and product description pages (PDPs). One of the main benefits of CGI for choosing colour for homewares is the huge degree of customisation and personalisation it offers. Every home is unique, and personal preferences vary significantly regarding interior design. With CGI, customers can experiment with an extensive range of colours, patterns, and textures, instantly transforming their virtual spaces to match their tastes and styles. This level of personalisation enhances the shopping experience and fosters a deeper emotional connection between the customer and the product. Additionally, CGI helps consumers make informed decisions, reducing
the likelihood of post-purchase regrets and returns. Indeed, the Shopper Sentiment Report also revealed 83% of shoppers will return a product if the image online does not match the actual product they receive. By visualising products in their intended environment, customers can evaluate how different colour choices harmonise with existing furniture and decor. This level of precision in decision-making translates to higher customer satisfaction, and increased brand loyalty. CGI offers personalisation and visualisation that was previously unattainable, boosting consumer confidence in their purchase decisions and fostering stronger emotional connections with brands. As technology evolves, the potential for being enabled by CGI is boundless, promising even more exciting and immersive experiences for customers worldwide.
housewareslive.net
housewareslive.net
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