APPOINTMENTS FEATURE
Appointments KitchenAid bolsters team J
ustin Delapa has been appointed as general manager of KitchenAid EMEA and will be responsible for the brand’s strategic vision. Delapa has a strong background, due to his senior management experience with KitchenAid US, most recently as global director of Coffee & Espresso. In his 16 years within the Whirlpool Group, Justin gained a solid knowledge of the industry and has an extensive experience in sales, operations, merchandising and marketing. He graduated from Michigan State University with a degree
D
Dexam 29 years ago. Joining Howard Bradley, Bryony Dyer, Joe
Leaton and Julie Ashby in the sales team, her role will primarily focus on building relationships with existing customers and helping them to grow their sales, while identifying new opportunities. Before Dexam, she was, and still is, a freelance illustrator and oil
painter. She loves to go fishing and uses the fish she catches as inspiration for her recent work. Most of her commissions are album art
Dobbies appoints new CEO D
obbies Garden Centres has appointed David Robinson as CEO.
Robinson joins the business from Pets at
s the cost-of-living crisis continues to pinch consumer incomes, businesses are having to adapt to a shift in buying habits.
Combat the Crisis A
exam has appointed Mimi Sleep as its new sales executive. She replaces Michelle Levick who joined
for musicians and she also paints a lot of contemporary portraiture. “I hope to bring my sales skills as a freelance artist to Dexam. I’m also an avid baker so selling products that I would genuinely use myself definitely drew me to the role. I’m a bit shaky on cakes and sweet things but I’m very big on bread and pastry! I’m looking forward to working with lots of lovely new people and meeting all of my customers,” she said. Howard Bradley, commercial director, said: “Mimi joins a strong sales
Arun Bhatoye, head of marketing at Hisense UK, highlights the support businesses can provide consumers amidst the challenging cost-of-living crisis.
team. I’m sure everyone will love her energy and enthusiasm and we’re looking forward to our customers getting to know her. Mimi has been allocated a lot of Michelle’s customers and we will ensure a smooth transition so that they continue to receive the best possible service from Dexam.”
Home where he was chief operating officer, playing a key role in the business’ success story over the last four years. He has previously worked at Home Retail Group as chief operating officer at Argos leading its digital transformation, and as part of the Homebase Executive team, responsible for its commercial operations. Robinson replaces Graeme Jenkins who has decided to pursue other
opportunities having been with the business for seven years, both as CFO and CEO. Robinson officially starts today and will be in hand-over with Graeme over the course of this week. Jenkins said: “After seven transformative years, I am delighted that
David has taken over the reins as CEO. I am confident he will take the business through its next stage of growth and I wish him and the team the very best for the future.”
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Consumers are looking for energy-efficient, cost-efficient products, and it is the responsibility of the business to make their customers aware of which products fit these criteria. Arun Bhatoye, head of marketing at Hisense UK, says “Here at Hisense, we have always championed manufacturing products that are affordable yet high- quality, and this is more important than ever as we head towards the winter months amidst a national cost-of-living crisis. Right now, it is our number one priority to help the nation to understand how to best use their appliances to continue with their necessary household chores and reduce their bills as much as possible.” Founded over 50 years ago, Hisense is one of the world’s leading manufacturers of televisions and home appliances. Hisense has a core range of televisions and cooling appliances alongside a portfolio of cooking and laundry products featuring hobs, hoods, ovens, dishwashers and washing machines. Educating the consumer Bhatoye says “As energy bills soar to an all-time high, monitoring our gas and electricity usage has never been more important, and so consumers are looking for alternative solutions to cut down on their energy usage – and in turn, their energy bills. This doesn’t mean that consumers aren’t buying, but the path to purchase is much more considered. Customers
Robinson added: “I am thrilled to be joining Dobbies. The UK is passionate about its green spaces and there has been a boom in how we appreciate and enjoy our gardens in the past few years. I have certainly become a keen gardener myself so I am looking forward to being closely involved with the sector. Dobbies is a special business that enjoys the fact that customers choose to visit garden centres, generating footfall that many retailers can only dream of in these challenging economic times. I am really excited to work with the team through the next stage of growth for the business.”
look to invest in appliances that achieve the best results whilst using the least amount of energy, to help with cutting down bills. During the cost-of-living crisis, retailers and suppliers should be looking at ways in which they can help educate and inform their customers on the best appliances for their individual needs, and support them as much as possible to find the most cost-effective solution. Here at Hisense, energy efficiency has played a large role in product development as we look to new launches in future years. “It’s likely that any appliance which doesn’t need to be switched on for a long amount of time during usage, for example a microwave or toaster is the most efficient small appliance, as it only uses energy whilst it is switched on. It’s also very much dependent on usage – every household is different and has different needs. For example, single-person households may have a large capacity oven and batch cook to make the most of their oven being turned on, whilst larger families might opt for a larger capacity washing machine to bundle loads together. Generally speaking, tumble dryers tend to be the most expensive appliance to run, so switching up this part of your laundry routine to drying your clothes on a traditional clothes horse or drying rack is an easy way to help cut down your energy bills. Of course, defining what the most expensive appliance to run will ultimately come down to usage habits. If you have a larger household, it’s likely to be more cost-effective to invest in a larger capacity washing machine, so that you can fit more clothes in one load,
The Board of Dobbies said: “We are pleased to welcome David to Dobbies. With his retail experience and focus on customers and colleagues, he will be a fantastic asset to the business as we continue our growth. We would like to thank Graeme for his invaluable work, leading the business through its transformation into the UK’s number 1 garden centre operator more than doubling its size, its replatforming and navigating the challenges of the Covid period.”
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in marketing and earned his MBA from the University of Chicago, Booth School of Business. He will put his experience at the disposal of the European market to strengthen the brand and the operation across the EMEA. “I’m extremely grateful for the opportunity to lead the KitchenAid Small Appliance business for the EMEA region. We have strong ambitions, and my challenge will be to take the brand as far as possible, in terms of sales and brand awareness not only for the stand mixer category but also for our breakfast, coffee and food preparation products to keep delighting our consumers. I’m looking forward to contributing to the company’s success in EMEA.”
Dexam welcomes new sales executive
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