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contents EDITORIAL


Managing Editor: Jonathan Swift jswift@datateam.co.uk


SALES


Special Projects and Events: Linda Dorling lindaedorling@gmail.com 01256 321337


Advertising sales: Carly Bowman cbowman@datateam.co.uk 01622 699 160


Katie Jackson kjackson@datateam.co.uk 01622 699 121


Business Director: Carl Hearnden chearnden@datateam.co.uk


Artwork Editor Claire Noe cnoe@datateam.co.uk 01622 607963


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All press releases to be sent to: ier@datateam.co.uk


Will someone please make a decision? W


elcome to the latest issue of Innovative Electrical Retailing. I’m


pretty sure the ongoing parliamentary wrangling over the precise date and nature of the UK’s exit from the European Union won’t have passed you by, and I understand the depth of “Brexit fatigue” which is now making itself felt on both sides of the arguments, so I’m going to limit myself to a single comment on this whole mess – it’s time for our lawmakers and parliamentarians to get together, define a common purpose for the good of the country, and move on. Whether we see an election in December or not, surely it is now high time Brexit was put to bed so we can all get on with our lives? Moving on to the magazine, we look at the


performance of the laundry sector, and take a look back at IFA 2019. Elsewhere, Claire Poux, Head of Sound Marketing at Sony, casts an


REGULARS


4 News 14 The Big Interview: Will Yates, Managing Director, Groupe SEB UK&I


With contributions by:


21 Tools of the trade: with John Davies, Head of Marketing at SMEG


FEATURES


18 IFA 2019 round up 22 Laundry 26 Turntables


30 Sales training: accessories and consumables with Paul Laville of T21 Training


Produced and published by Datateam Business Media Ltd., 15a London Road, Maidstone, Kent ME16 8L


All rights reserved. No part of this publication ma be reproduced or transmitted in any form by any means, electronic or mechanical, including recording, photocopying or any information storage or retrival system, without written permission from the Publisher.


26 18 14


eye (and an ear) over the turntable market and offers some hardware pointers for retailers looking to capitalise on the return of vinyl. We continue our series, “Tools of the trade”, in which we ask the brands to offer advice on how you can get the best results from selling their appliances in your shops. Finally, a reminder about the IER Awards.


Entries close on Friday 15th November 2019 so make sure you get your nominations in. Voting on the supplier and manufacturer categories opens on Monday 2nd December. Good luck to all involved!


Jonathan Swift Managing Editor jswift@datateam.co.uk


October/November 2019


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