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advertorial: Blomberg


Steve Naylor, Channel Manager Independents at Blomberg, explains how retailers can up-sell


their laundry products As people’s lifestyles get even busier, we spend more time on the go. Blomberg recognises this by producing appliances with timesaving innovations to help consumers spend less time on tasks and dedicate extra time to their professional or social lives. This presents a brilliant opportunity for retailers to up-sell the timesaving features of our Blomberg laundry range.


Which Blomberg products cater for busy lifestyles? Our washing machine range comes complete with a number of innovative features, including the Fast Full Load programme that washes a full load of laundry in under 30 minutes, the Mini 14 programme that can wash up to 2kg in just 14 minutes, and the Shorter Wash function that uses increased drum movements and optimised temperature control to shorten programme durations at the touch of a button. Another added benefit to the consumer is that all Blomberg washing machines are rated A+++ for energy efficiency and are equipped with a Woollens programme, endorsed by Woolmark®.


Hero Blomberg product to stock:


11kg 1400rpm Washing Machine with Steam Refresh (LWF4114421W) Boasting a huge 11kg capacity, this new washing machine is perfect for those with larger families. Not only does it come with the Mini 14 and Fast Full Load programmes, but the large drum means you can cut the


16 | www.innovativeelectricalretailing.co.uk


amount of loads you have to wash every week. It is also equipped with a Steam Refresh programme, which injects steam into the drum and helps to reduce creases by up to 50%, meaning less time spent on ironing.


October/November 2019


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