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feature: IFA round up


from the brand. As part of the Xiaomi Ecosystem, we share the same commitment to bringing innovation and style to everyday life, designing and producing products for the people who actually use them. A challenger brand with a fresh approach, we’re not just here to offer an added-value, alternative proposition, but also, to transform the vacuuming cleaning experience itself for the next generation of smart homes. “For too long now, the cleaning and floorcare


market has often lagged behind other home technology sectors, providing little in the way of aesthetic differentiation or the intuitive, smart features that have added so much interest to other MDA and SDA product categories. With Roidmi, we hope to change things and offer retailers more opportunity to capture the consumer’s imagination and drive margin-rich sales”.


Sony Sony showed a suite of audio technologies and products that can combine with smartphones or other devices for entertainment experiences that match individual characteristics and personal spaces. Also on display was the company’s 360 Reality Audio, a new music experience that immerses users in sound to give the feeling of being at a live concert. An Xperia 1 smartphone and the WH-1000XM3 combine and analyse the listener’s hearing characteristics using an app, and create an immersive musical field that is perfectly optimised for each individual listener. The 1000X series of wireless headphones boasts top of the line noise cancellation and superior sound to achieve a richer audio experience. The new addition to the range is the neckband style WI-1000XM2 which joins the award-winning headband style WH- 1000XM3 and truly wireless WF-1000XM3. In the TV category, Sony showed its full line-up including the BRAVIA MASTER Series ZG9 8K HDR Full Array LED and AG9 4K HDR OLED TVs


which launched in Europe this spring. The powerful Picture Processor X1™ Ultimate


displays all content, including 8K (ZG9 model), in uncompromising picture quality. Additionally, the company stated that “the new Sound-from- Picture Reality achieves the perfect harmony between audio and picture to deliver unique viewing experiences as only BRAVIA can”. Also on display were products with Android TV that will enjoy improved operability when connected to the Google Assistant, Amazon Alexa, as well as with Apple AirPlay 2 and HomeKit support, which is coming later this year.


THOMAS German floor care specialist THOMAS focused on “made in Germany” at the expo, showcasing a range of products from the new all-in-one all- rounder and powerful cyclone vacuum cleaners with AQUA technology, to versatile battery- powered vacuum cleaners and an electronic battery-powered hard floor cleaner. The company also unveiled its new


flagship “DryBOX Amfibia”. According to the company, “This cleaner combines top THOMAS developments like the award-winning cyclone technology and the patented AQUA+ technology, allowing users to rid their homes of coarse dirt, fine dust, allergens and even unpleasant odours. Combined with the practical spray/wipe/suction function, the all-in-one vacuum cleaner is a truly multi-talented appliance that will keep homes clean on five levels: Whether it is dry vacuuming, hard floor cleaning, wet vacuuming, carpet stain removal or air freshening – with the THOMAS DryBOX Amfibia, all this can be accomplished with a single premium appliance.” In addition, the company showed the THOMAS


AQUA+ Pet & Family – a powerful cleaner designed specifically to meet the needs of pet owners, and not just thanks to its special animal hair floor nozzle. The best-selling vacuum cleaner for animal lovers


is also equipped with proven AQUA technology, which binds animal hair, dirt and even small quantities of liquid, including unpleasant odour particles, in water and prevents it from escaping into the ambient air – for 100% fresher air. The THOMAS AQUA+ Pet & Family also impresses with its practical spray/wipe/suction function, which removes even the most stubborn of marks left behind by furry companions on upholstery, carpets and hard floors using a Sprühex nozzle – available for floors or upholstery – in a single process. For those wanting a solution for cleaning their


high-quality hard floors, THOMAS also introduced the first electronic, battery-powered hard floor cleaner to the range – the Bionic Washstick. With its powerful bionic technology, the hard floor expert gives real wood parquet floors, laminate floors, tiles and similar surfaces a thorough clean while leaving very little moisture behind and, as well as the dirty water, also absorbs coarse dirt separately. The lightweight product weighs in at just 3.9 kg and boasts a long handle, making it extremely versatile. It also impresses with its long battery life of up to 80 minutes and a clean white design.


Yamaha Yamaha presented the entire spectrum of its impressive catalogue of audio products. At the heart of its presence was the Yamaha MusicCast multiroom system that offers comprehensive possibilities for playing back music with its numerous supported devices. Some of the MusicCast highlights included the high-quality compact systems of the Yamaha Pianocraft series and the multifunctional, powerful AV receivers from the RX-V and RX-A ranges. Also on display was the network-enabled record player MusicCast Vinyl 500. Visitors were also shown multiple sound bar


presentations including the new models YAS-109 and YAS-209, both compatible with Amazon Alexa, and the powerful sound projector YSP-2700. For the purists, the company had set up a separate, acoustically optimised, listening room to present the Series 5000.


20 | www.innovativeelectricalretailing.co.uk


October/November 2019


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