feature: IFA round up “The innovation accelerator”

The world's leading trade show for consumer electronics and home appliances, IFA 2019 took place from 4th September to 11th September in Berlin. According to the show’s organisers, IFA set a new standard by completely selling out 161,200 square meters of show floor space to 1,814 exhibitors, confirming the expo’s role as the leading showcase for the global technology industry. IFA 2019 not only played host to more innovation and product launches than any previous event, but, living up to its name as “the innovation accelerator”, it also presented more digital lifestyle products in one place than any other show worldwide. In our first feature this month, we’re pleased to present a selection of highlights from the show.

Arçelik Arçelik, the parent company to 12 leading home appliance brands, including two of Europe’s largest, Beko and Grundig, announced at IFA 2019 its commitment to making its microfibre filtering technology available to competitors in the home appliances industry. The landmark announcement was made by Arçelik CEO Hakan Bulgurlu during his keynote address. The company has developed the world’s first washing machine with a built-in synthetic microfibre filtration system, which is planned to be rolled out in 2020. More than one million fibres are flushed down the drain and end up in the oceans after every single washing load. These microfibres are then swallowed by fish and other marine animals and have now found their way into our food chain. The new technology will block 90% of microfibres from entering the water sources, with the filtration box located in the detergent drawer filtering the water before discharge. In his keynote speech Arçelik CEO Hakan

Bulgurlu called for closer industry partnerships and confirmed that the company is ready to share its new cutting edge technology for the greater good. Bulgurlu asserted that humanity faces a global crisis by damaging and destroying the environment at a quicker rate than it can regenerate itself. “As a company with a global footprint, and products and services in 146 countries, we made it our mission to do everything within our power to make a change, as time is running out in the fight against environmental disasters, most importantly climate catastrophe. That’s why we believe reducing the environmental damage that we are causing as an industry is a key opportunity we should seize,” Bulgurlu said. Bulgurlu stated that consumers are not only

actively looking for products that address these global and environmental issues — they are willing to pay more for them too. “This reaffirms the idea that purpose-driven businesses will always outperform their peers in the long

term. At Arçelik, we are committed to building purposeful brands and strive to differentiate ourselves with products and technologies that endorse sustainability as we focus on efficient use of resources and circular economic solutions, such as the microfibre filtration technology. This technology is one of the most important innovations to come out of Arçelik and it has the potential to create far-reaching and significant change in our world. We have made significant investments in R&D and we are committed to working together with NGOs, universities and other stakeholders to expand this project”.

AEG Electrolux, under its core brand AEG, highlighted home innovations at IFA 2019, including a new range of connected products seamlessly integrated with each other and with partners such as Google and Innit. From inspiration and product optimisation to personalised, contextual guidance, practical assistance is provided through smart devices to help people get the most from their home. “AEG’s ambition is to deliver outstanding taste experiences.” said Niels Munksgaard, Kitchen

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Product Marketing Director, BA Europe. “AEG’s commitment to championing home cooks now sees the launch of the latest range of assisted cooking innovations and food ecosystem partnerships. All work in harmony together to make the entire cooking journey more enjoyable, through a holistic ecosystem of digital experiences and connected appliances. As a further example of how AEG takes taste further, we are also thrilled to announce a new partnership with ‘SideChef’, a collection of recipes from more than 300 food influencers and creators from around the world that will further enhance the AEG cooking experience.” In addition to a connected hob and microwave, the company introduced the connected AEG CookView® oven with integrated core temperature sensor. Whether roasting or grilling meats, baking bread, creating delicate desserts or using the sous-vide feature (as found in professional restaurants) intuitive support is built in. The innovative CookView® camera in the oven handle keeps an eye on your food as it cooks, giving you a connected view delivered to the ‘My AEG’ app on a smartphone. The AEG SensePro hob features a world first

wireless and battery-less probe communicating directly with the hob. According to the company, “this innovation sets and maintains

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