Case Study
Continuing to grow and diversifyamidst market challenges: V-TAC
Nine years ago, V-TACwas developed by energy and lighting specialists to create sustainable LED lighting solutions, offering top-quality LED lighting products for professionals, by professionals. In today’s difficult market conditions, there are several companies that think twice before growing or expanding their business, several have even committed to downsizing. However, for V-TAC, it has been onwards and upwards. The LED specialist is growing and expanding its product horizon, sharing its story with Electrical Wholesaler.
Systematic Distribution V-TAC focuses on working through an organized distribution network with six distribution offices located around the globe, in the UK, USA, Poland, Bulgaria, UAE and India, along with a procurement office located in China. These distribution offices serve and sell the products at the most competitive prices in more than 70 countries worldwide. Within the UK, V-TAC offers its customers a national next day delivery service. This is achieved through its distributors, Stearn, which has a strong presence up and down the UK. Having an organized distribution network is crucial to V-TACs operations, as it ensures timely fulfilment to its valued customers – and at V-TAC, customer satisfaction is an important component of success.
Economies of Scale Right from the outset in 2010, V-TAC gained the advantage of selling across various parts of the world. LED was a growing industry, and V-TAC was able to connect with the right distributors at the most opportune time, allowing the company to grow across the continent with well-established distributors. The combined turnover of these territories has allowed V-TAC to purchase in-bulk
volumes from manufacturers, eventually benefiting from economies of scale, the advantages of which are shared with its end customers.
Value For Money Pricing V-TAC has always been a strong believer in bringing, and offering, value for money in terms of pricing, believing also that this was the main component to its growth. Therefore, it has become a priority throughout the company that the advantages V-TAC gains from decreased prices are passed on to its customers. This mantra has won V-TAC a reputation as a value-for-money brand, and the company strives to promote the fact that its market-leading prices are able to give customers a much better margin.
12 | electrical wholesalerSeptember 2019 Lighting Edition
ewnews.co.uk
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