Advertorial
Have you been digitally transformed?
within a business – rather than just using it to streamline existing processes. It’s also about the ability to meet the levels of today’s customer expectation – and the instant gratification we all expect from being constantly connected through aps and mobile devices. There are two approaches to defining your IT
‘D
strategy. The first is simply to extend the digital reach within your existing business model. Maybe you began with automated accounting and ERP and are now digitising further areas of the business such as payroll. The second approach involves using IT to
transform the business model itself to substantially improve efficiencies – and customer service. Software providers are
16 | electrical wholesalerSeptember 2019
igital transformation’ is all about implementing technology to change the culture and behaviours
By Tony Pey, product marketing manager
You process sales transactions on your ERP system. You have a website. You market your business via social media. Does this mean you have ‘digitally transformed’ your business? Unfortunately not.
core system to create a workflow at the branch, and PODs are instantly visible in the core system or on the web for customers. Counter staff and customers planning
developing apps for use on iOS and Android devices to help facilitate the transformation, and to enable operatives to undertake tasks in a showroom or warehouse that were previously done behind a desk or counter. For example our ePOD solution delivers a new
autonomy to drivers by enabling them to access and manage a branch generated electronic manifest with signature capture. Deliveries or other issues are automatically confirmed in the
purchases are now using shopping apps with rich visual content. The staff can approach customers and use the app to discuss and build an order that is fed back to the core system. These apps will also provide the customer with information drawn from the core system such as delivery times and, for the distributor, pricing and account status. Adopting a digital strategy means driving new
behaviour among your teams and empowering them to work in ways that will enhance customer service as well as driving efficiencies throughout your business – and we’re committed to helping you!
kerridgecs.com
ewnews.co.uk
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