We do still see a need from parents to get good quality shoes that are professionally fitted, especially first shoes and school shoes, which we hope continues for a long time!
Q: What’s selling well right now? What are your best-selling footwear brands and why? Samantha: We are just about to head into the key back-to-school season, so Skechers trainers are popular at the moment as a Summer holiday shoe. And with the warmer weather sandal sales have picked up across all brands, but our sell-out style has been Ricosta Gary – which is a practical closed toe sandal that offers comfort and support.
Q: What are your views on the independent footwear and fashion sector at the moment? Samantha: We keep seeing strong new product lines coming through each season, and the brands that we work with still have foot health at the forefront of what they do – with new technologies coming through all the time. Obviously this is a key thing for us and I’d like to see this have a wider impact across the kids’ footwear sector. We are also seeing our brands focused on
working to reduce costs, which is encouraging, so that we can keep offering our customers the right products at the right prices. Our focus is always on maintaining our
reputation that we’ve worked hard to earn over the years by stocking children’s shoes of different brands. This helps us in catering to each and every client approaching us. We are completely dedicated to offering quality footwear which is the perfect blend of style and fitting. We have years of experience in ensuring foot health and use our knowledge to keep the growing feet of our customers’ children healthy and happy.
Apart from making some minor changes to
Q: Do you have any plans for the future? Samantha: It’s no secret that times are very challenging for small businesses, so we are just looking to keep doing what we are doing. We are very fortunate to be surrounded by other successful independent businesses in the town; we all talk and share stories and support each other wherever we can. But I think that’s quite rare to find these days. High streets used to have so many independent
stores before all the big retail chains came along, which gave people a huge amount of choice, but I guess things change over time.
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our ranges, it’s mainly all about survival at the moment! And continuing to serve our loyal, local customers; they love that we offer a truly personalised service every time they visit.
Contact
It’s Feet First 23 Dogpole, Shrewsbury, SY1 1ES
www.itsfeetfirst.co.uk Facebook: It’s Feet First Instagram: @itsfeetfirst
AUGUST 2026 • FOOTWEAR & FASHION TODAY • 59
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