BRAND FEATURE
ara announces new UK sales representation
and looks ahead to Spring/Summer 2027 ara Shoes is pleased to announce a new chapter for its business in the United Kingdom with the appointment of Rob Sewell as the company’s new sales agent for the UK market!
T
he appointment follows the planned transition of the long-standing ara agency led by Justin Morgan, who
has represented the brand with outstanding dedication and professionalism for the past 14 years. During this period, Mr Morgan has played a pivotal role in strengthening ara’s position within the UK footwear market, developing lasting relationships with retailers and contributing significantly to the brand’s continued success. “Justin’s commitment to ara over the past
14 years has been exceptional,” said Gunter Teeuwen, Director of International Sales at ara Shoes. “His passion for the brand, his professionalism and the trust he has built with our retail partners have made an invaluable contribution to our success in the United Kingdom. On behalf of the entire ara team, I would like to express our sincere gratitude for his dedication and wish him every success for the future.” Taking over responsibility for the UK
market is footwear industry professional Rob Sewell, who brings decades of experience and extensive knowledge of the British retail landscape. Throughout his career, Sewell has built strong relationships across the independent and multiple retail sectors and is widely recognised for his commercial expertise and customer-focused approach. His appointment represents an important
step in ara’s ongoing commitment to the UK market. With a strong understanding of consumer trends and retailer requirements, Sewell will continue to develop the brand while supporting existing customers and identifying new opportunities for growth. To ensure a seamless transition, Justin
Morgan and his team will continue working closely with Sewell over the coming months. This collaborative approach will provide continuity for retail partners while maintaining the high level of service and personal support that has become synonymous with the ara brand. The announcement comes as ara prepares
40 • FOOTWEAR & FASHION TODAY • AUGUST 2026
to introduce its new Spring/Summer 2027 collection, a range that combines contemporary styling with the outstanding comfort, fit and quality that have defined the brand for decades. Developed with both retailers and consumers in mind, the collection reflects current market trends while remaining true to ara’s reputation as one of Europe’s leading comfort footwear brands. Alongside its established premium
offering, ara has expanded the collection with a carefully selected range of styles at more accessible price points. This broader assortment is designed to create additional commercial opportunities for retailers while appealing to an even wider consumer audience without compromising on quality, craftsmanship or comfort. “The Spring/Summer 2027 collection offers
a strong commercial proposition for our retail partners,” added [Name]. “It combines fashionable design with the comfort and quality our customers expect, while the introduction of selected entry price points creates further opportunities for growth across the market.” Over the coming weeks, Sewell will present
the new collection to retailers throughout the UK during a comprehensive schedule of regional appointments and trade events. In addition to ara, he will also showcase the brands Art, El Naturalista and Barefoot by El Naturalista, providing retailers with an attractive portfolio of complementary footwear brands. The presentation schedule includes:
¡ Manchester – Airport Inn – 5 August ¡ Market Harborough – Three Swans Hotel – 6 August
¡ Wetherby – The Bridge Hotel – 12–13 August ¡ Coventry - Footwear & Fashion Today Live – 16–17 August
¡ London North – Hilton South Mimms – 18 August
¡ Norwich – Oaklands Hotel – 26–27 August ¡ Exeter – Westpoint – 2–3 September ¡ Peterborough – Holiday Inn – 16 September ¡ Redditch – The Abbey Hotel – 17 September
DOWNLOAD THE FOOTWEAR & FASHION TODAY APP NOW SPONSORED BY Retail partners are encouraged to arrange
appointments to experience the new Spring/ Summer 2027 collection firsthand and discuss the opportunities it offers for the upcoming season. With Rob Sewell joining the ara team, the
company reinforces its long-term commitment to the UK market and underlines its focus on strong partnerships, excellent customer service and commercially successful collections. By combining proven product quality with market-driven innovation, ara continues to invest in sustainable growth and the ongoing development of its retail network across the United Kingdom
Contact Rob Sewell Mobile: +44 (0)7774 722757 Email:
rsewell@blueyonder.co.uk
About ara Shoes For more than 75 years, ara has been synonymous with premium footwear that combines exceptional comfort, innovative technology and contemporary design. The family-owned German company is internationally recognised for developing footwear that delivers outstanding fit, high- quality craftsmanship and lasting comfort. Today, ara is represented in numerous international markets and continues to be one of Europe’s leading comfort footwear brands.
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