Strive Footwear is redefining supportive footwear with its SS27 collection. The range refreshes bestselling silhouettes with new colourways and refined detailing; standout styles include Capri 4, Cassis, Biarritz and Nice, all designed with premium materials, adjustable features and effortless wearability for modern Summer lifestyles. Alongside its core leather collection,


Strive expands its offering with water- friendly and outdoor-ready designs including Drift, Dune and Capri Lite, ideal for holidays, coastal walks and active Summer days. Adjustable straps, cushioned linings and non-slip outsoles ensure every style delivers both function and fashion. Come and see the new ranges for yourself on Stand 7.


Footwear & Fashion Live is truly cementing its place as the UK’s leading footwear and fashion trade event – and the Fly London team are thrilled to be part of it! For SS27, we’re turning the colour dial


Gardiner Bros will be proudly showcasing a dynamic portfolio of brands for SS27. This season belongs to Rocket Dog, celebrating 30 years of distinctive style! We’re honouring three decades of confident, casual fashion! Also, following a successful first season


together, Base London continues to strengthen its place within our portfolio. Renowned for bold, iconic design mixed with a contemporary edge, the SS27 collection delivers modern silhouettes that look sharp, feel good and make the wearer feel effortlessly confident. Hush Puppies creates feel-good shoes


and apparel combining bold colour choices with comfort-first innovation, while Sperry evolves its iconic nautical heritage with a refined SS27 collection as well, pairing timeless craftsmanship with modern colour stories and relaxed, coastal-inspired styling. Elsewhere, Crocs continues to drive


consumer demand across every generation with broad appeal across fashion, lifestyle and family markets, and HEYDUDE builds on its momentum with lightweight comfort, signature favourites and new seasonal updates, offering casual, easy-wearing styles and everyday versatility. We are looking forward to catching up with you all on Stand 73.


We are thrilled to unveil our highly anticipated new collections from both OrthoFeet and Fidelio! Merging cutting- edge biomechanical support with contemporary designs, our newest lines are crafted to elevate everyday wellness and active lifestyles. OrthoFeet’s new expansive sandals range


offer superior orthotic support in fresh, warm-weather styles. We are also incredibly excited to debut our hands-free Golf and Padel shoes; these court and course-ready designs provide effortless slip-on wearability without sacrificing stability or performance. Additionally, we are expanding our highly popular OrthoFeet Winter range. Visitors to our stand will get an exclusive first look at our brand-new line of Winter slippers, which now feature wide fits for maximum cosiness and a pressure-free experience during the colder months. We can’t wait to welcome you to Footwear & Fashion Live – find us on Stand 10.


right up, with bold pinks, greens, yellows and oranges running across the collection in a wide mix of materials. We’re also bringing back some much-loved favourites from the past, including Tram! We’ll also be showcasing Softinos and for SS27 we continue with our winning styles, including Isla in a fresh range of colours. We’re especially excited to have


ASPORTUGUESAS back in the line-up – our wonderfully sustainable cork-based brand. The collection proudly champions recycled and sustainable materials throughout. Come and see us on Stand 39 in the middle of the hall; just look out for the yellow Fly London posters!


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