PREVIEW
MICAM SHAPES THE FUTURE OF FOOTWEAR RETAIL
It’s the trade fair that has been shaping the future of footwear for 50 years, and it’s not slowing down! Here are MICAM’s Trend Guide highlights for its upcoming September edition…
T
he upcoming 102nd edition of MICAM Milano, taking place from 13 to 15 September 2026, reaffirms its position as the leading international event for the footwear industry. In addition to its extensive exhibition offering, the event provides valuable market intelligence tools to help brands and retailers interpret emerging market trends and plan their product assortments more effectively. Among these is the Trend Buyer’s Guide, developed in collaboration with Livetrend. Leveraging trend intelligence, predictive analytics, and artificial intelligence, the guide identifies the key trends for the Spring/Summer 2027 season, enabling buyers and retailers to optimise purchasing decisions and respond more effectively to evolving consumer demand. The analysis for the SS27 season highlights a significant shift in perspective. After years dominated by a minimalist and introspective
contemporary comfort and a new, relaxed elegance. Together, these insights provide buyers with concrete guidance to support future purchasing strategies.
The industry will gather once again at MICAM Milano this September, where brands, buyers and international professionals will explore the trends shaping SS27, exchange insights on the latest market developments, and create new business opportunities at one of the world’s leading events dedicated to the footwear industry.
SS27: Sensory intensity Mare Noir is defined by lace-up constructions, corset tensions and rustic textures with elongated silhouettes, naval references and ceremonial restraint. The mood balances strictness with sensuality. The palette is ink- deep: black, chalk white and oxidised metals are grounded in matte leathers, muted neutrals and subtle shine.
Urban Beach channels retro sneakers, sporty sandals, cushioned slides and streamlined hybrids merge function with bold visual impact. Silhouettes are agile and adaptable, designed
Above: Urban Beach Mare Noir
aesthetic, there is a growing desire to rediscover footwear as a means of personal expression, embracing colour, rich materiality, and a renewed focus on decorative details. This evolution gives rise to a more conscious form of maximalism – one that successfully combines identity, comfort, and a genuine desire for authenticity.
This vision is expressed through four key macro trends – Mare Noir, Urban Beach, Tribal Relics and Summer Residence – each reflecting different lifestyles and consumer mindsets while offering footwear professionals a practical framework for understanding the direction of the market.
Among the standout styles for SS27 are reinterpreted Mary Janes, deconstructed loafers and urban flip-flops, embodying a balance between refreshed classic codes,
16 • FOOTWEAR & FASHION TODAY • AUGUST 2026 DOWNLOAD THE FOOTWEAR & FASHION TODAY APP NOW Below: Summer Residence
Above: Tribal Relics SPONSORED BY
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