Q: What will visitors be able to see from Joe Browns at the August Footwear & Fashion Live show? WB: We honestly can’t wait to exhibit at Footwear & Fashion Live, and we’re so excited that we’ve joined up. We’ll be previewing our Spring/Summer 2027 fashion and footwear, the full collection for delivery in January 2027. And for anyone looking for immediate stock, we’ll also be able to show you Autumn/Winter 2026. I’ll be there myself along with my colleague
Cassie, our Footwear Buyer, and both of us will be on hand to chat, alongside a selection of our sales agents.
Come the colder months, of which there are
plenty in the UK, our jackets and coats steal the show. Expect statement linings, considered trims, unique embroidery and small touches that make a coat feel like a stylish treat to yourself rather than simply a necessity. Beyond that, we’ve built out a full wardrobe: skirts, trousers, tops, denim with a difference, jumpsuits, knitwear, swimwear and all the finishing pieces; jewellery, scarves, bags – everything you need to complete a look!
Q: How do you engage with your consumers via your retail partners and other channels? WB: We’re an omni-channel brand, but we genuinely love our retail stores! There’s something a website can’t replicate about a customer walking into a store, seeing a collection in real life, noticing the details and trying something on. That personal touch, someone helping them find an item for a particular event, or matching a jacket to a dress they already own, in-person shopping builds a different kind of loyalty. We work hard to make sure that feeling
carries through wherever a customer meets us, whether that’s in one of our own stores, through a wholesale partner’s shop floor, on a concession, or calling through to our customer care line. Customer service is our top priority.
Q: How are you finding the fashion sector in general at the moment? Is it tough appealing to new consumers in the current climate? WB: It is a genuinely tough climate out there. What we’re seeing very clearly is that customers have less time for things that don’t earn their place in their wardrobe. A garment needs to last, needs to work in more than one way – dressed up, dressed down, day into evening – and it needs that little bit of extra detail that makes the wearer feel good every time they put it on. That’s where 28 years of consistency has
worked in our favour. We’re not chasing trends season to season so we’re not caught out when a trend passes. If you have Joe Browns in your wardrobe it’s in there for the long-run!
Q: What are your aims and objectives for the rest of 2026? WB: At the heart of it, our core aim never really changes – we want our customers to feel remarkable whenever they wear Joe Browns. We don’t believe that wearing great clothes and feeling good should be limited to just special occasions! Our aim is that with our collections, customers can look and feel great all the time So that means we are continuing to
strengthen our size and fit offer so we can continue to reach as many people as possible, and for me personally, I want to continue building on our wholesale and retail partnerships so more customers can experience the Joe Browns effect.
“Our core aim never really changes – we want our customers to feel remarkable whenever they wear Joe Browns.”
Come and see us at Footwear &
Fashion Live, 16-17 August, NAEC Stoneleigh Park, Stand 8.
DOWNLOAD THE FOOTWEAR & FASHION TODAY APP NOW
SPONSORED BY
AUGUST 2026 • FOOTWEAR & FASHION TODAY • 25
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64
