Franchise Focus


Creating the mark of excellent care


Homecare franchise Caremark is committed to getting the best out of its franchisee network


INVESTMENT LEVEL: FROM £100,000 T


hink of a company that invests substantially in its internal culture. One that self- scrutinises with award-winning management consultants and


secures top industry talent to enhance its team. Do you instantly think of a care business? Well, now you should. Widely recognised as a leading homecare provider and franchisor, Caremark’s bold and ambitious strategy is designed to secure the company’s place as the brand of choice in both sectors as


it embarks on its expansion into North- West England.


At its annual conference in January,


Caremark unveiled a new internal culture campaign, which, after 12 months in the making, is set to revolutionise the brand from the inside out. The aptly named ‘Creating the Mark of Excellent Care’ focuses on key areas of business that are vital for operational, regulatory and financial success: greater job satisfaction and reduced stress, performance and pride, recruitment, retention and loyalty. Perhaps


most impressively is that at the heart of these plans sit not the board of directors, but individual members of staff – the army of careworkers who support clients day in, day out. “That’s because it’s here,” says franchise


director David Glover, “that we find some of our most valuable assets – those who are out there every day, caring for people and changing lives. “And it’s through their pride, satisfaction and desire to be the best that we ensure the success of our individual franchisees


Sareet Shah and Priyah Desai


60 | BusinessFranchise.com | September 2018


Investment:£100k+


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