T
he British Franchise Association (bfa) and ITN Productions have launched The Future is Franchising, a news and current affairs-style programme exploring the opportunities available for franchisors and franchisees, as well as how the franchising industry contributes more than £15billion a year to the UK economy. Becaus franchising is subject to much misconception and little general understanding of how it works amongst the general public, this programme brings the realities of franchising to life. Successful franchising needs good support, systems and training provided by the franchisor. The Future of Franchising showcases how franchised businesses maintain a failure rate of less than five per cent after five years, compared with small- business failure rates, which are as high as 91 per cent after one year of trading. The programme also looks at how franchising offers the opportunity for entrepreneurs to establish and expand a business on a small scale, as well as the number of rewarding careers available.
Franchising has unlocked
unprecedented growth and success for some of the world’s best-known brands; the programme features exclusive reports from some of the leading franchisees who tell their success stories. From well-known restaurant chains to care homes and financial services, the programme looks at how others can learn from those leading the way.
“Franchising is one of the real success stories of the UK business landscape and collaborations like the The Future is Franchising programme are designed to educate both the public and media to this effect”
The programme also features an interview with Pip Wilkins, the CEO of the bfa, who talks about the need to educate and train both franchisors and franchisees, as well as how the bfa is supporting women in franchising. Drawing upon ITN’s 60-year heritage and expertise in storytelling, the news-style piece, presented by newsreader Duncan Golestani, combines key interviews, case studies and sponsored stories from Bluebird Home Care, HSBC, McDonald’s Restaurants, Pirtek and O2. The programme will form part of an extensive communications campaign featuring industry partners, plus relevant journalists, writers and bloggers. Pip Wilkins, CEO of the bfa, says:
“Promoting the success of the franchise model in the UK is a key pillar of the bfa’s central mission, and driving visibility of the strength of the sector forward is a major focus for the association this year. Franchising is one of the real success stories of the UK business landscape and collaborations like The Future is Franchising are designed to educate both the public and media to this effect.
“We are really thrilled with the results of our partnership with ITN Productions, with so many high-profile businesses drawn from across the length and breadth of the industry contributing to the show. With such high-quality input from our members, together we have created an amazing and informative snapshot of the sector, covering a huge range of industry topics, from the basics of the ethical business format franchise model to the growth of specific trends like multi-unit and lifestyle franchises. We hope you all find it as enjoyable and useful as we do.” Simon Shelley, head of industry news at ITN Productions, says: “ITN Productions has been delighted to partner with the British Franchise Association to create The Future is Franchising. We hope this programme will help to inform and enlighten viewers of the importance of the franchise industry and the opportunities available. We are extremely pleased with how this programme brings to life the various success stories from franchisees around the country and how others can learn from these.”
September 2018 |
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