Knowing what works for you Martin quickly realised that the key to success wasn’t just about absorbing all available support but about cherry-picking what worked best for him. “The support from ActionCOACH is incredible – there’s so much available to you. It covers all bases, so it’s pretty crucial to focus on what you need for your business. Another critical insight Martin has gained
since investing in ActionCOACH is the importance of accountability in the coach- client relationship, learning that asking clients tough, thought-provoking questions – those no one else would ask – was essential for their growth. It’s something he focuses heavily on when coaching his 25+ clients. “Accountability is everything,” he confirms, “It’s about asking the right questions to push clients to think deeper about their businesses and, from there, to act more decisively.”
Looking to the future One of the most attractive aspects of investing in his own ActionCOACH business was the prospect of giving back to his community. “The goal is to create 1,000 more jobs for businesses in East Anglia.” “I want to expand my team so we have more
“The goal is to create 1,000 more jobs for businesses in East Anglia.”
dedicated support in each field. We want to become a half-million-pound business in the next couple of years. The initial reasons why I invested in ActionCOACH were to give back to our community and run my own business, so to see the pathway to success for both is really gratifying – and proof I made the right decision.”
The only competition is your personal best Martin’s advice to those interested in investing in their own ActionCOACH business is to run their own race. “Find out what works best for you! From there you can efficiently pick and choose the support you need. Everyone’s business is different and every business owner has different needs, so my advice would be to keep your feet on the ground and do what’s best for you, the business and your community.”
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