WOMEN IN FRANCHISING


Visiting Angels: Inspired by personal experience


communities, that helped her business to shine. It enabled Louise to be a true role model for others, especially other women, having achieved such success in business at a relatively young age. A year into her Home Instead


journey and recognition for Louise’s hard work began to come to fruition. With accolades received throughout 2023, including being highly commended in the Belfast Telegraph Business Awards for the Young Person of the Year, ranking in the top 30 (out of 255) in the Home Instead network for employee satisfaction, as well as Home Instead Belfast being recognised at the Home Instead conference for its incredible growth. Most recently, Louise was an award winner at the 2024 Encouraging Women into Franchising (EWiF) Awards, picking up the title of ‘Young Woman in Franchising 2024’. By ensuring employee


satisfaction, focusing on community engagement, and delivering exceptional care to clients, Home Instead Belfast has had a profound impact in Northern Ireland. Louise has created a company where her employees enjoy their work, and the clients recommend her service. Building on this success, Louise’s second franchise (Ballymena) will continue this impactful work. Louise commented: “I’m


incredibly proud of how far we’ve come with Home Instead Belfast and the recognition that both the business and I have received. I hope to be a role model to other young people who have an entrepreneurial spirit and a desire to make a difference, to show them that anything is possible.” 


homeinstead.co.uk/franchise BUSINESSFRANCHISE.COM 69 F


or Roxie Taj becoming franchisee for Visiting Angels Manchester East was a


special undertaking. She says: “It wasn't just a career move, it was a personal commitment born out of a challenging experience with my daughter's care. Having witnessed shortcomings in the system, I made a promise to change the landscape of social care, not just for my child but for others too.


“e a as a nchisee is ierent” “Before venturing into


franchising, my background ranged from voluntary work in the Fire Service to Business Administration. However, it was the challenges in finding consistent and quality care for my daughter that fuelled my passion for social care. “The onboarding process


with Visiting Angels was seamless and exciting. From initial discussions to meeting the entire team at Head Office during training, the journey took several months but was pressure-free and at my pace. The initial training was a blend of fun and information, featuring Q&A sessions with existing franchisees that showcased the transparency Visiting Angels maintains. Ongoing support has been consistent, with an Area Development Manager always just a phone call away, and regular updates on training and changes in legislation.


“The early days of trading


were marked by hard work in marketing and networking to establish brand awareness. Today, our business thrives on word of mouth, a testament to the quality of service we provide. One standout moment was when a client, impressed with our approach, painted an oil painting of an angel, and personally presented it to me in acknowledgment of the impact we had made. “Every day as a franchisee


is different, with mornings dedicated to marketing, afternoons to office admin and staff interviews, and everything else fitting in between. While life has been taken over by Visiting Angels, the work-life balance is gradually finding equilibrium. “My advice to aspiring


franchisees is simple: stick to the model religiously. It's tried and tested, and at Visiting Angels, the focus is on supporting individuals to adapt better to their care, rather than adapting the care to suit the individual. It's been a remarkable year, and the future looks even more promising for Visiting Angels and its franchisees.” 


visitingangelsfranchise.co.uk


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