FRANCHISEFOCUS


Paige Wang, Leeds franchisee for both Reformcore and Barrecore, launched her studio during the pandemic and has seen positive growth over the last 12 months. Utilising the multi-brand system promoted by United Fitness Brands, she launched Reformcore in January and has seen a fourfold increase in revenue since launch. Richard North, United Fitness Brand Global


Franchise Director, comments: “In a post- pandemic world, the premium fitness studio experience is going from strength to strength. It is clear people have a strong focus on their fitness and wellness, but it is community that is really changing the way people connect with these experiences. We’ve seen it with our corporate studios and in our franchise studios where franchisees are the heartbeat of their business and the community. “We’ve spent time understanding our


franchisees’ needs and drawn on experience from multiple franchise sectors to build world- class systems and marketing – from detailed geolocation analysis to industry-leading training – and this is all before you even open.


Why Studio Fitness? The UK fitness industry is experiencing a healthy post-pandemic boom. Valued at approximately £2billion in 2024,* there’s been an unprecedented influx of fitness solutions, ranging from mega gyms to boutique studios. United Fitness Brands has trended at 15% year on year revenue growth throughout 2024. “Reformer Pilates is huge; it’s not a fad and the


growth is here to stay. The low-impact and high- result aspect of the method attracts a vast and varied demographic – we cannot keep up with demand right now,” explains Richard. “Operating a boutique studio isn’t just running a business, it’s an opportunity to positively impact people's health and wellbeing goals in your local community – for us, if we focus on people and passion, then the profits come.”


Why Reformcore? Reformcore is the latest in a string of successful boutique studio brands. United Fitness Brands has over 1,000 employed and contracted team members. By partnering with one, or more, of their brands, you are joining a growing collection of industry-defining studio brands. Richard North and CEO Malcolm Armstrong


(previously Virgin Active MD) have been clear and aligned in their position on franchising. “We want passionate people. Our franchisees are a critical component of our global growth plans, and we will put their success front and centre. Of course, there is a lot of hard work in launching your own


REFORMCORE Health and fitness studios franchise@unitedfitnessbrands.com unitedfitnessbrands.com


BUSINESSFRANCHISE.COM 35


“We have built world-leading tinin an maretin to mae sure eormcore nchisees hae all the tools to succee


business, but our turnkey solution and data-driven decision-making on location takes the guesswork out of success,” Richard confirms. “Our franchisees are not just a number or a


name on a system, they are one of our most important stakeholders,” Armstrong adds. “We know their success is our success and so we have built world-leading training and marketing to make sure they have all the tools to succeed.” Reformcore is just the start. As United Fitness


Brands moves from franchise pilots to franchise growth, now is the time to progress Reformer Pilates as a franchise. The multi-brand franchise model by United Fitness Brands enables franchisees to capitalise on industry trends and industry growth. Operating multiple brands from studios at one location, franchisees can reach a broad demographic of members whilst centralising the operational costs and services. 


*https://www.ibisworld.com/united-kingdom/market-research-reports/gyms-fitness-centres-industry/


Investment level: £100k+


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79