M ActionCOACH


artin Baillie was well versed in coaching people and mentoring teams in his previous career in hospitality operations. Building up a wide


base of skills across all disciplines of running a business, Martin was perfectly placed to invest in his own ActionCOACH business in Bury St Edmunds in March 2020. Thrown in at the deep end – thanks to


the uncertainty faced through lockdown – Martin quickly learnt how to make his business work for him to reach the ambitious targets he holds for his local area.


Barstools to boardrooms Born and bred in Scotland, Martin moved to England at the age of 19. “My background was in hospitality operations. I cut my teeth running pubs and restaurants, which taught me a lot about guiding people in how to improve their businesses and increase their profit margin.


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aking a fnchise ork for ou “ActionCOACH


had approached me once before but it wasn’t the right time. However, after leaving my latest role as MD of a privately owned hospitality business, I knew the timing was perfect and I was ready to invest.” Initially impressed with what head


office had to say, Martin was further reassured by ActionCOACH’s standing as a well-established franchise with nearly three decades of evidence illustrating the sustained effectiveness of their methods. “A franchise, like ActionCOACH, that’s still successful after that length of time shows their systems and processes work. I felt I had some good experience of coaching people and wanted the opportunity to give back to businesses. With the goal of running my own business, ActionCOACH would help me fulfil that without feeling entirely alone.”


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