A DAY IN THE LI F E Seeds of success
ActionCOACH changed e s dail wo-life alance and oises a ewading fte
Helping businesses to fl ourish After decades of success as both a franchisee and franchisor with lawn treatment business GreenThumb, Jeff Williams sought to embark on a journey just as rewarding. When it came to growing a new career, his mission was to cultivate businesses to support a fl ourishing community. He wasn’t sure how best to share his expertise, so when he unearthed the franchise opportunity at ActionCOACH, he began to see the solution to plant him fi rmly in his community whilst reaping the benefi ts of a healthy income and work-life balance.
Spades of experience For Jeff, to unearth your true potential it is essential to imitate best practice and learn from the experts and this was no exception as he joined ActionCOACH in early 2018. The rigorous nature of ActionCOACH University had an immediate effect on him. “I could tell right away I was making the right decision. The wealth of knowledge I was given in those fi rst weeks and months was very impressive. It might seem a lot to take in but sticking with it was so benefi cial for my business. You know what you’re learning is being delivered by the best in class. By fully engaging in the training and support on offer, you can really improve your abilities as a coach.” Leveraging his experience in the
franchising industry has helped Jeff in growing his client list. With nearly three decades of knowledge under his belt, he is a respected fi gure in the industry. As his coaching confi dence has progressed, so has his business grown. Jeff works with open- minded, ambitious business owners who are committed to developing themselves and their teams. His client profi le tends to be someone who has already achieved success but is also the business owner who is often doing the lion’s share of the work themselves, putting in unsustainably long hours. “For these businesses to continue
to grow, they really need to build up a strong leadership team. We might work together to recruit ideal candidates or
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“I could tell right away that I was making the right decision”
develop people to promote internally. The business owner frees themselves up for new challenges or better work-life balance whilst the leadership team takes the business to the next level.”
A blooming future Jeff is looking forward to what the future holds, having more time to follow his passions such as cycling – he spent last summer cycling across Mallorca and had previously done a coast-to-coast ride in the UK. Most importantly for Jeff though is to continue making a difference, whether in business or in his community through his local church. “ActionCOACH has given me the tools
to lead a comfortable lifestyle fi nancially but also to experience the gratifi cation of guiding and developing people in their careers. My advice to anyone looking to join would be: make the most of the resources they provide, approach the training willing to learn but also remember to bring your experiences and personality to the table. Combining this with their support is essential to your coaching journey and learning from them will mean you continually evolve into the best coach and business owner you can be.”
actioncoach.co.uk/franchise
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