search.noResults

search.searching

note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
Day in the life


Anytime, all the time


Adam Rhodes, franchisee for Anytime Fitness Chelmsford, on a typical day at the gym business he owns and runs


or putting leafl ets through doors. We also have a number of local businesses we work closely with on mutual promotion, so we spend some days working on these relationships, too.


Some days I teach a circuit class at 12.30pm for half an hour, which I enjoy, and it gives me a great opportunity to interact with members and get some honest feedback about the club.


2pm We put our heads together in the offi ce and work on planning ways to grow the membership base or improve retention. It helps getting everyone’s opinion on this; we often include the personal trainers, too. It can result in things as simple as changing the time of a class to suit more members, or a detailed social media marketing campaign.


3pm 6.30am


I wake up early as I have an hour’s drive to the gym. I manage the gym myself full time so I like to get in early to give myself a head start and some time to get ‘director’ duties done before our staff ed hours start at 10. I try to make the most of the drive time by listening to audiobooks and podcasts or making calls from the car to save me making them from the offi ce during the day.


8am


I lock myself away in the offi ce and concentrate on working on the club rather than in it. This involves planning our sales and marketing, setting targets, accounting, dealing with suppliers etc. Some days this takes fi ve minutes and some days these things can take up my whole day, but I try to keep it to the fi rst couple of hours. I have another business providing courses to qualify people as personal trainers and sports massage therapists, so I also use this time to focus on any admin required for that business.


10am


This is a quiet time in the gym as the majority of our members are London commuters or local workers that use the gym at lunch. The fi rst staff member


96 | BusinessFranchise.com | May 2018


“I teach a circuit class and it’s a great opportunity to interact with members and get some honest feedback”


12pm


The second member of staff starts at 12. We either start working our way through sales calls scheduled for lunch or if we have any prospecting activity planned for the day we make our way out. Outreach activity varies, some days it may be visiting the university, promoting in the town centre


starts at 10am, so between us we take advantage of the club being quiet and do a walk-around, tidy up, check the tailgates (when members fob in guests or other members), check the cleaning and have a chat with members. We also use this time to make arrears calls and cancelled direct debit calls, as we prefer to leave the peak calling times (lunch and evening) available for making sales calls.


I tend to take advantage of the gym being quiet in the afternoon and squeeze in a workout. Although there are not many members about at this time, I fi nd talking to them while training is a much less forced way to interact with members, so it kills two birds with one stone.


4pm


The gym starts to get busy from around 4.30pm so we have another walk-around to ensure it is clean and tidy. If we have any retention activities planned, we’ll set these up and spend the evening interacting with members. This might include handing out free protein shakes or inviting a supplier or expert in to talk with members.


The other main focus in the evening is sales calls and appointments. Most people are available in the evenings, so we try to make the most of those times to work on bringing in new members. With the club now over three years old, we fi nd it is as important to work on keeping our existing members happy as it is to bring new ones in, so we keep a balance of sales and retention activity.


jointhefamily@anytimefi tness.com


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100