EDITORIAL & PUBLISHING EDITOR
Annie Blinkhorn
annie.blinkhorn@vmgl.com
DEPUTY EDITOR Jack Sadler
jack.sadler@
vmgl.com I
No gimmicks needed
like a beer (it’s no secret)… on the other hand, I’m also a lady. Thank goodness, then, that Brewdog, makers of Punk IPA, recently bottled a special, rosy-labelled beer for women, Pink IPA, priced at a fifth less than its Punk counterpart to reflect the gender pay gap. Their hearts (and hops) were in the right place; this was a tongue-in-cheek dig at cheesy marketing aimed at women (ie the pink label), plus the on-sale price drew attention to equality (shifting quantities of their craft ale was just a handy side effect). The gimmick came in for a lot of stick on social media though, the message being “just because we’re women doesn’t mean we need our own special girly beer – even if it’s a joke”. (I imagine no one at HQ is crying into their artisan ale glassses, though, since all publicity is good publicity.) But taking the sentiment of ‘no special treatment’ to its logical conclusion should mean that, for instance, this month’s Women in Franchising feature is redundant. I recently enjoyed a robust debate with an industry colleague about whether forums that serve to encourage a female presence in business should even exist at all (personally, I think they can be a force for good). Perhaps one day there will be no need to single out women and their stories since they will be as commonplace as men’s, but in the meantime, I’m glad to
share their stories (see pages 27 to 33). Not without a strong sense of irony do I turn now from women at work to the next subject featured this month: cleaning. (In fact, three-quarters of the representatives from this industry that we talked to were male.) Whether it’s managing a crack team of domestics or presiding over a commercial cleaning franchise that has contracts with offices, schools and hospitals throughout a region, this recession-proof sector has much to offer anyone considering starting their own business. Turn to page 49 for facts, figures and some real-life insights.
Also in this magazine you’ll find your guide to Franchise Opportunities Scotland – a one-day event to meet franchise brands set in the agreeable surroundings of the Grand Central Hotel, Glasgow, on 25 April. Read from page 35 onwards for details of the educational features on offer, as well as all about the companies looking for their next successful franchisees to launch in Scotland – could this be you?
PRODUCTION & DESIGN Aryan Pishneshin
az.pishneshin@vmgl.com
Ashley Penney
ashley.penney@
vmgl.com
PUBLISHING DIRECTOR Tracy Shah
...........................................
ADVERTISING PORTFOLIO SALES MANAGER Helen Wood 020 8394 5207
helen.wood@vmgl.com
ADVERTISING SALES EXECUTIVE Iman Ffrench 020 8394 5206
iman.ffrench@vmgl.com
FRANCHISE SALES DIRECTOR Adrian Goodsell 020 8394 5226
adrian.goodsell@
vmgl.com ...........................................
SUBSCRIPTIONS 020 8394 5216
subscribe@businessfranchise.com www.businessfranchise.com ...........................................
BRITISH FRANCHISE ASSOCIATION
01235 820 470
www.thebfa.org
Annie Blinkhorn Editor
editor@businessfranchise.com
©2018. Venture Marketing Group Ltd. All rights reserved. ‘BUSINESS FRANCHISE’ is a trademark of Venture Marketing Group Ltd (VMG). Copyright will be enforced for all features and design. Reproductions permitted by payment of reprint fees. BUSINESS FRANCHISE (BF) is sold subject to the condition that it shall not, without the consent of the publishers, be reproduced, given or lent, resold, hired out or otherwise disposed of by way of trade, except at the full retail price and that it shall not be given, lent, resold hired out or otherwise disposed of in any mutilated condition, or in any unauthorised cover by way of trade or affixed to or part of any publication or advertising, literary or pictorial matter whatsoever. While every effort is made to ensure accuracy of information in BF at time of going to press, VMG does not guarantee responsibility for any errors or omissions, or for the consequences of actions based on data contained herein. Contributions are welcome but VMG accepts no responsibility for submitted material. Views expressed in BF do not necessarily reflect those of VMG nor its employees. Investment levels stated may or may not include VAT – always check investment levels with the franchisor. BUSINESS FRANCHISE is published by Venture Marketing Group, 2nd Floor, 2-4 St Georges Road, London SW19 4DP. Telephone 020 8394 5200 ISSN 0955-789X Newsstand sales & marketing by Imagine, London. Tel: 0845 612 0092 Email:
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May 2018 |
BusinessFranchise.com | 3
Editorial and advertisements for companies featured in Business Franchise (BF) represent neither endorsement nor recommendation of such companies by VMG nor its employees. Readers are advised to seek franchising advice before entering into any contract with companies or persons mentioned in BF editorial and advertisements.
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