Investment:£100k+
Franchise Focus The winning formula
The Anytime Fitness franchise model continues to thrive in a competitive market
INVESTMENT LEVEL: FROM £170,000
consumer. So it’s no surprise that the fi tness industry continues to be an attractive proposition for franchisees due to its wide outreach and popularity in the UK. According to the ‘2017 State of the UK Fitness Industry Report’, health and fi tness is the sector to invest in and the industry has gone from strength to strength in recent years. Market value has increased to £4.7billion and membership has exceeded 9.7 million. Penetration is also at an all-time-high of 14.9 per cent, meaning that one in every seven people in the UK is now a gym member.
W Becoming a successful franchise owner
relies heavily upon fi nding a franchise model that is not only attractive, but works for you. Anytime Fitness CEO Stuart Broster comments: “The Anytime Fitness franchise model is a much more reliable and lower-risk investment option than other franchises as the fi tness industry displays sustainable growth and has proven to be robust, even in a time of recession. “The fact that, as a global entity, Anytime Fitness is one of the fastest-growing franchises in the world, and has been ranked the number-one fi tness franchise for eight consecutive years by Entrepreneur magazine, speaks volumes about the potential benefi ts of investing.” With over 4.5 million members at more than 4,000 clubs in 30 countries, Anytime Fitness now has over 145 gyms trading in the UK, with plans to open 400 clubs by 2020. Stuart goes on to say: “We feel that the overall proposition off ered by Anytime Fitness is unique in the industry. As well as having a reputable brand behind you, we off er an attractive, fi xed franchise fee, expert support, innovation and a business model that works, time and time again.”
Get to a Healthier Place Anytime Fitness works hard to position the brand as accessible for everyone, with an appealing mid-market position and price. The convenience and aff ordability
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BusinessFranchise.com | May 2018
of the product, for both franchisees and members, is just one of the many features allowing the brand to thrive. Even if you don’t have prior experience or knowledge of the fi tness industry, Anytime Fitness provides support and guidance for all levels of experience, living up to its promise that you will “Get to a Healthier Place”.
Be supported and ‘Evolve’ Not only is Anytime Fitness growing its support team – with several new appointments covering sales, property, construction, compliance and procurement – but it has developed the ‘Evolve’ initiative. This ensures that all clubs are performing to the highest standards across several metrics including a net promoter score based on member feedback and brand standards assessments undertaken by the Anytime Fitness franchise performance coaches. Using a balanced scorecard approach, additional assessments focus on key areas of the business from health and safety and cleanliness, to operations, service levels and marketing. This provides a complete view of the business where clubs are benchmarked against industry standards and any challenges are clearly defi ned. Opening an Anytime Fitness club
requires a minimum investment of £170,000 liquid capital, which represents 30 per cent of the total investment. Prospective franchisees can benefi t from a very attractive fi xed franchise fee and a proven model with a global success rate of 96 per cent. Anytime Fitness also promises a low staffi ng model with recurring monthly direct debits. A background in health and fi tness is not required and most franchisees employ a local manager to take on the day-to-day managing of the club. The expertise and support of the central team is a huge benefi t, allowing franchises to feel confi dent in each step of the process. With comprehensive training and customised ongoing support from dedicated franchise consultants, it’s easy to see why 60 per cent of franchisees have gone on to own another club. To fi nd out more about Anytime Fitness and its attractive franchise opportunities, visit www.anytimefi
tness.co.uk/BFM.
Anytime Fitness Health and fi tness
www.anytimefi
tness.co.uk/own-a-gym jointhefamily@anytimefi
tness.co.uk 0330 3322 361
hen it comes to working out, convenience and 24/7 access are increasingly important factors for today’s
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