Special Feature
demand for residential cleaning is on the rise, with busy workers increasingly engaging cleaners for their homes. According to a recent report, around one in three households pays for domestic help – now that’s quite a market! The healthcare industry is a growing
source of opportunity for cleaning companies. Premises must be scrupulously disinfected, especially given the public’s heightened awareness of the risk of contracting MRSA and other superbugs. The sanitising work carried out at hospitals and workplaces
by cleaning companies serves to prevent further infection (and therefore costly treatment) at the former and sickness absence at the latter. Whether you take on responsibility (or management responsibilities) for cleaning windows, chimneys or hospital floors, what you will get with a franchise is the know-how, access to the market, support, training, brand and network to sustain you in an industry that shows no signs of slowing down. Here, four franchise brands explain just how they’re cleaning up in the business stakes…
Established in 2008, Zerodrytime is the country’s only dry carpet, upholstery and hard-floor cleaning franchise. Founder David Muirhead was already involved in the cleaning industry and he frequently heard the same question: do you clean carpets and upholstery? He realised then the huge market potential in providing a cleaning solution without the wet carpets and the inconvenience that goes with it. David talks about the growing success of the brand.
David Muirhead with franchisee Lizzie Bayley
Tell us about your business journey... I started investigating and scouring the market for ways to give people what they wanted and had been asking me for. In the early days, it took a lot of hard work finding the right machines and products, and involved trips to the US and to numerous UK-based chemists to help make the products needed. It all paid off, however; our customer base includes Hilton, Thistle, Malmaison, McDonald’s, ibis, Harrods, Harvey Nichols, the Shard, BMW and Audi, plus over 100,000 domestic customers UK-wide!
What do franchisees receive for their investment? Zerodrytime gives its franchisees all the machines, equipment, products, uniforms, van signage, tools, marketing material, and website, as well as the full comprehensive training processes and backup to help them succeed, plus an exclusive territory of around 90,000 homes. There is virtually no job a franchisee can’t tackle effectively and, most importantly, they leave their customers satisfied time and time again! We’ve a proven track record in getting
Zerodrytime
“There is virtually no job a franchisee can’t tackle effectively”
franchisees from startup to earning in excess of £50,000 in year one.
What training and support do you provide? Training begins with a fast-track process prior to a two-week course in the classroom and real-life job situations before hitting the road. Franchisees also receive ongoing support and marketing advice, with back
office tools such as e-learning portals and video tutorials to ensure continued success.
What does the future hold for Zerodrytime and its franchisees? With regards to our franchisees, some already have multiple vans on the road, going from ‘man in a van’ to a management position, and this is a development we actively encourage. As a company, we’ve recently celebrated two firsts: our first female franchisee and the first franchisee in the Republic of Ireland. In addition, we are currently in the process of introducing new market-leading products and are also planning to expand overseas with numerous master franchise opportunities in various countries.
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BusinessFranchise.com | May 2018
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