Franchise Q&A Ask the experts Ian Christelow


UK co-founder of ActionCOACH


A: When you’ve shortlisted your top three franchise opportunities, these are the questions I recommend you grill the franchisor with: • How have you done in the annual Smith & Henderson Franchisee Satisfaction Survey? Most reputable UK franchises enter because they want to learn and improve. Through the results, you should be able to see how the people who matter most rate the franchises you are considering


• Can I have the contact details of every UK franchise owner? The best way to evaluate a franchise is to speak to those who already own one, and you don’t want a list hand-picked by the franchisor


• Can I have the contact details of a couple of strugglers, a couple of average performers and a couple of stars? It’s important you get a balanced view and work out whether your own attitudinal


Q: What questions should I ask my franchisor?


qualities and skills lend themselves to the franchise


• What are the average earnings for a UK franchise owner? Nobody ever thinks of themselves as average, but if you performed as well as the average existing franchise owner, would you be happy with your earnings from these franchises?


• What’s the minimum contractual level of support you will make available to me every year? For example, ActionCOACH off ers 70 free days of support per year and pays for a successful business coach for you until you reach a good level of income


• If I do the franchise’s recommended activities and follow the recommended processes, what return on my investment does it forecast for me? Is there a buy-back scheme in place if I do not achieve that return on investment?


May 2018 | BusinessFranchise.com | 21


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