“ If you now look at the way the world is changing, the dynamics, the AI, the commerce, with all the shocks which are happening in the world, the ability to use what you did in the past and extrapolate that to predict the future is no longer possible.”


JOHN RASON, GROUP HEAD OF CONSULTING, SANTA FE RELOCATION


NAVIGATING THE PERFECT STORM: THE NEW ROLE OF GLOBAL MOBILITY Starting the discussion, John Rason, Group Head of Consulting at Santa Fe Relocation, spoke candidly about an industry and a world in flux and how the global mobility industry was facing a “perfect storm”. “It’s very volatile. It’s very unpredictable,” he said.


“We are not just dealing with geopolitical uncertainty, we are dealing with a transformed world of work.” The pace of change in global mobility, he explained, has accelerated beyond anything most of us have experienced in the past. “If you now look at the way the world is changing,


the dynamics, the AI, the commerce, with all the shocks which are happening in the world, the ability to use what you did in the past and extrapolate that to predict the future is no longer possible,” he said. He explained how tariff shifts, immigration changes,


and ongoing geopolitical instability are now the new normal. The pandemic, which now seems like a distant memory, has instead become a turning point in how businesses and individuals approach work, life, and cross-border movement. “Businesses could use their past experiences to


forecast the future,” John Rason said. “Today, that model no longer holds.” Instead of relying on models from the past, forward-thinking companies are reimagining their structures and how they leverage talent globally. The most successful are those willing to reinvent themselves – adapting resources, embracing flexible working models, and building in business resilience. For him, the Covid-19 pandemic was not just a public


Above: left to right: Marianne Curphey interviews: Mike Lambert, Josh Winfield, Benjamin Oghene, Sofia Oragano and John Rason


8


health crisis – it was a paradigm shift that permanently altered our behaviour and our expectations and changed the world of work. He shared a personal anecdote about


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