Silverstone
Capturing the spirit of motorsport
NEFT Vodka, crafted in Austria, has become the offi cial vodka of Silverstone, marking a signifi cant milestone as the fi rst-ever vodka sponsor of the world-famous motorsport venue. T is landmark partnership will see NEFT Vodka take centre stage
at some of the UK’s most prestigious motorsport events, including the British Grand Prix MotoGP™, the 2025 Formula One Qatar Airways British Grand Prix and the Silverstone Festival. As the offi cial vodka sponsor of Silverstone, guests attending more
than 40 Silverstone events annually will enjoy a premium experience, from exclusive two-storey NEFT bars to specially curated cocktail menus, NEFT Vodka will be at the heart of the action, providing a sophisticated yet approachable drink off ering to motorsport fans and guests throughout the venue. “We couldn’t be more excited to team up with Silverstone,” said
Jeff Mahony, Chief Executive Offi cer, NEFT Vodka. “Motorsport isn’t just about speed – it’s about precision, passion and those moments when everything just clicks. T at’s exactly how we see NEFT Vodka. We’re already deep in the racing world with our partnership with Visa Cash App Racing Bulls Formula One Team, and this just feels like the perfect next step. At NEFT, we believe the best things come from simplicity and craftsmanship – something Silverstone embodies by bringing fans together around a shared love for the sport.
Every race is a moment to savour, and we’re here to raise a glass to those who know how to enjoy the ride.” T e relationship kicked off at the British Grand Prix MotoGP™, the
UK round of the world’s premier motorcycle racing championship, where attendees experienced NEFT Vodka at settings across the venue, including trackside hospitality areas and the Silverstone paddocks, with the brand featuring on bespoke cocktail menus. Whether enjoying a drink in the VIP suites or relaxing at the trackside bars, NEFT Vodka will bring a touch of luxury to every moment, adding a new level of enjoyment for motorsport enthusiasts. “At Silverstone, delivering exceptional customer experiences is
at the core of everything we do,” said Nick Read, Chief Commercial Offi cer at Silverstone. “Our collaboration with NEFT Vodka allows us to elevate those experiences – off ering our guests not just the thrill of exhilarating track action, but also the sophistication and comfort they expect from every aspect of their visit. Whether enjoying the electrifying atmosphere trackside or relaxing in our exclusive hospitality areas, guests can look forward to a seamless blend of excitement and elegance and this partnership refl ects our ongoing commitment to enhancing every guest’s journey with us.” With a focus on simplicity and quality, NEFT Vodka is crafted in
Austria with just two ingredients, Alpine spring water and ancient grains of rye–off ering a smooth, premium experience. Fans can expect to see the brand in full force across the motorsport calendar throughout the year.
For more details about NEFT Vodka visit:
neftvodka.com/en
ALL THINGS BUSINESS | 36
F O O D , D R I N K & H O S P I T A L I T Y
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