+ Clitheroe 422324 (Editorial), 422323 (Advertising), Burnley 422331 (Classified) 26 Clitheroe Advertiser & Times, Thursday, April 24th, 2008 s M a i e s


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EVERY 12 hours someone in East Lan­ cashire dies from heart disease; five people die from heart attacks every week and many victims leave young families with­


out fathers. These are just some of the hard-hitting sta­


tistics that are appearing on advertising hoard­ ings, in taxis, on buses and in newspapers across the region from this week. The new campaign, “Could it be you?”,


which publicises the region’s biggest killer, coro­ nary heart disease (CHD), is part of the East Lancashire Primary Care Trust’s bid, alongside partner agencies, to “save a million years of life” by 2011. I t aims to do this by focusing directly on key health issues, which include alcohol abuse and heart disease. The heart dis­ ease campaign follows hard on the heels of the “know when to say when” alcohol awareness initiative which launched at the beginning of the month. PCT chairman Kathy Reade, said: “Coro­


nary heart disease continues to be the largest single cause of death among the population of East Lancashire with 14 people each week dying from heart disease. There is a higher level of CHD deaths here than in the rest of Eng­ land and Wales. We want to stop people dying from heart attacks and strokes by taking steps to decrease the risk. “Most people know what they should be


doing to live healthier lives, but sometimes it takes shock tactics to make them take stock and take responsibility for their own good health.” The heart disease adverts use vivid images,


including a small girl at her father’s funeral and a photograph of open-heart surgery, to draw people’s attention to the fact that heart disease is the No. 1 cause of early death in East Lan­ cashire. A website, free phoneline and text num­ ber which are publicised on the adverts provide free advice on how people can look after their' hearts, stay healthy and live longer. Advertising agency director Simon Melville


commented: “This campaign is particularly shocking both in terms of the headlines and the images and I am sure we will get a reaction. But our local research told us that people need­ ed shocking imagery to remind them of the high incidence of heart disease and of its poten­ tial consequences for their loved ones, particu­ larly children. If this campaign brings it home to people that they can take responsibility for their own lifestyle, with positive results for their health, then it will be worth it.”


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...and help tackle the region’s biggest killer


Search for a serial killer A mock incident unit, purporting to hunt for


the serial killer heart disease, will also be out and about in East Lancashire from May 5th to 26th from which passers-by will be able to obtain information leaflets about heart disease. I t will be located in shopping locations in


Clitheroe, Burnley, Rossendale, Nelson, Hyn- dburn. Boundary Mill and Barnoldswick.


Key messages from Dr Ellis Friedman, Director of Public Health


The challenge Cardiovascular disease is also called “heart


and circulatory disease”. There are several fac­ tors which increase the risk of developing it including: ® smoking O high blood pressure • high blood cholesterol • physical inactivity • being overweight or obese O diabetes 9 having a family history of heart disease. The risk of developing cardiovascular dis­


ease also increases with age. Why worry about chest pain


9 Central chest pain is the most common


warning sign of a heart attack. I t does not have to be excruciating to be a serious problem. The symptoms of a heart attack vary slightly from one person to another. 9 Symptoms can range from a severe pain


the centre of the chest, to having mild chest discomfort th a t makes you fee generally


; unwell. • The pain often feels like a heaviness or tight­


ness; which may also spread to the arms, neck, jaw, back or stomach. Or it may affect only the neck, jaw, arms or stomach. You may also sweat, feel light-headed, feel sick, or be short of


. breath. , 9 Symptoms can be very mild and produce


little discomfort In some cases people mistake the pain of a heart attack for indigestion and may never report it to their doctor. 9 If you suspect that you are having a heart


attack, call 999 immediately. Stop smoking


9 Smoking doubles your risk of developing


heart disease and increases the risk of stroke, cancers and lung disease 9 Stopping smoking is often the single most


effective thing that a person can do to reduce the risk of developing heart disease.


Start moving 9 People who are physically active have a


lower risk of heart disease, diabetes, cancer and stroke compared to people who are not active 9 Aim to get 30 minutes of moderate physi­


cal activity five times per week to keep your heart fit. Moderate intensity means at a pace that makes you breathe a little faster, makes you feel a little warmer and makes your heart beat slightly faster. 9 If this seems daunting, start off gently


and build up gradually. Watch your weight


9 If you are overweight you are more at risk


of developing heart disease, diabetes and cer­ tain cancers. 9 Check your weight - if you are concerned


about our weight your GP or practice nurse can offer advice about how to reduce your weight.


Eat healthily 9 An estimated one in three deaths from


heart disease is due to poor diet. A healthy diet will help to reduce the risk of developing heart disease 9 Eat a t least five portions of a variety of


fruit and vegetables per day 9 Reduce saturated fat - make small


changes to your diet, like switching from full fat milk to skimmed or semi-skimmed milk, choosing leaner cuts of meat or steaming or grilling foods rather than frying in lots of oil. 9 Eat fewer foods containing added sugars


such as sweets, cakes, biscuits and sugary drinks.


Cut out salt 9 Eating too much salt can raise your risk


of heart disease and stroke. 9 Add less salt in cooking and at the table 9 Eat less process food such as ready meals


and savour snacks. 9 Read food labels and aim to buy food that


is low in salt/sodium. Reduce your alcohol


9 Drinking more than the recommended


limits raises your risk of heart disease and stroke. 9 The recommended limit for women is not


more than 2-3 units per day and a maximum of 14 units per week. 9 The recommended limit for men is not


more than 3-4 units per day and a maximum of 21 units per week. 9 Aim for three alcohol-free days a week.


9 Pregnant women should avoid drinking


alcohol altogether. From this week further advice and informa­


tion is available from: 9 The Hotline - Heart Line 08450 265000


9 The website - www.coulditbe3'ou.east- lancspct.nhs.uk


9 The text facility: CUDITBU to 60033


‘Help save a million years of life’


THIS campaign was launched by PCT chairman Kathy Reade, pictured, a t a “Wellbeing and Health Equality S u m m i t ” attended by 100 representatives across the region. Leading fig­


ures from the public and pri­ vate sectors vowed to “save a


million years of life” by 2012 to prevent peo­ ple in East Lancashire “dying before their time”. They were backed by the NHS Chief Exec­


utive Mr David Nicholson, who said that there was nothing more important today than tackling the health inequality agenda. The campaign is aimed at preventing pre­


mature mortality among those suffering the greatest health inequalities. For example, by reducing the infant mor­


tality rate and preventing a proportion of deaths among peopled aged between 35 and 74, life expectancy at birth of the population of East Lancashire will increase. The people whose deaths will be prevented


include those who make lifestyle choices which produce a high risk of premature mor­ tality such as those who take little physical exercise, drink irresponsibly or smoke. The aspiration to “save a million years of


life” means that from 2011, future genera­ tions in East Lancashire -will live, on average, live three years longer.


+ 1 w o i


WHAfS THE MOST POPULAR NAME OF SOMEONE WHO DIES OF HEART DISEASE?


EVERY 12 HOURS SOMEONE IN EAST LANCASHIRE DIES FROM HEART DISEASE.


Letters Extra


^ l im a te change not i the most important - problem for mankind


jjji' l Is the science right? What can we do about it? Contrarian (As I See It, March


w | 13th and April 3rd) and Chris Gather- ^ 1 cole (As I See It, March 27th) may or may not be right. Both express opinions for which they have considerable evi- dence. One believes that the changes in our weather are due to natural changes, while the other believes that mankind is responsible. Both could be correct, in which case it will be more difficult to predict the scale of the problem. But, is climatic change the most important problem facing mankind? I think not. A world food shortage may well occur


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before the full effect of climatic change is felt. Over recent years world food stocks, especially wheat and rice have become per­ ilously low. Several Asian countries have already found it necessary to ban exports of rice. The grain mountains of the 80s and 90s have nbw been consumed and no longer exist. China and India along with other developing countries are increasing their purchases of wheat for both human and ani­ mal feed. We have already experienced increased prices for bread and animal feed.


I The latter has not yet been fully felt in the prices of animal products in our supermar­ kets.


I . lion a year we will require about 21 million


J lent. Where will that come from? During and after the two world wars


4' 1


1 . programmes was dependent to some extent i'f;} on cheap fuel for mechanisation, chemical ^ fertilisers and pesticides. At best these will be much more expensive and need to be used much more efficiently. I am not unduly pes­ simistic, because I am confident that we and others can produce more food from less land. This is because we will have to do so. We will remember the old Chinese proverb. “A man with a full belly has many problems. A man Mth an empty belly has only one problem.” It will certainly concentrate our minds;


there were major increases in food output, especially wheat. But the success of those


we might even realise that elimination of waste is more important than recycling. If we think that life has changed in recent years, we can expect it to change quicker in future. Food and water will be our greatest need. Ribble Valley v/ill do its bit as in World War 2. Let us not try importing from Africa. I t could only ever have been short term and was always a scandal. DRLOUMARSDEN,


Clilheroe.


a Opponents to global warming claims are


in denial of all facts


I SUPPOSE I shouldn’t have expected Contrarian to want to become better informed about global warming. He says that he is sure that I will agree with him ‘that the world’s warming and cooling happened because of some law of


i


)hy.sics which we poor humans do not yet (uite understand’. (As I See It, April 3rd)


Wrong. The key determinants of past climate


change are well understood. The main long term ones are the e a r th ’s orbit around the sun and the wobbles of the earth’s axis. Shorter term influences are sunspot activity and volcanic eruptions. We are now into a different ball game. We have enjoyed a period of benign cli­ mate over the past 10,000 years which has allowed civilisations to flourish.


World population is increasing at a quick­


er rate than ever before. With about 6.5 bil­ lion today and increasing by about 80 mil-


tons per year extra grain or grain equiva-


heading downwards towards the next ice age over the next 100,000 years or so. Instead, global temperatures are rising in a quite unprecedented way. We are mov­ ing into new territory for the human race. Contrarian wants to know why the pres­ ent global warming is different from pre- ■vious climate changes. Perhaps he hasn’t heard of the green­


house effect. I t is pretty straightforward and well established th a t the ea rth ’s atmosphere acts to insulate us: the green­ house effect. Heat from the sun is trapped and warms the atmosphere, the oceans and the land. What is new is that humans have been


adding to the greenhouse effect by burn­ ing fossil fuels and generating greenhouse gases. The concentration in the atmosphere of


these mainly carbon gases, has shot up since the industrial revolution. They are now way above pre-industrial levels. Indeed they are higher than at least the past 600,000 years during which natural warming and cooling took us into and out of several ice ages. And they are continu­ ing to rise inexorably. It is now well established that the current phase of global warming cannot be explained in terms of the usual suspects: volcanic eruptions, solar activity, the movement of the earth around the sun and wobbles of the earth’s axis. To claim ‘that it is really rather preten­


tious to imagine that we are the cause of the current phase’, as Contrarian says, shows he is in a state of denial. This may be comforting but it is very


maladaptive. The facts are clear and available to anyone interested to learn. I ’d recommend ‘Global Warming: A very short introduction’ by Mark Maslin for a readable dip into this topic to start with. See also the Hadley Centre at the Met Office website. Contrarian asserts that the Romans drank wine from Northum­ berland. Wrong again. In fact, the northern limit in Roman


Britain for wine growing was roughly a line from Hull to Exeter. Contrarian may be surprised to learn that there are now nearly 400 commercial -vineyards in Eng­ land and Wales. The largest has around 200 acres of -vines under cultivation. The most northerly vineyard a t Leeds has been producing wine for sale since 1989. What does this prove? Not a lot, except that Contrarian consistently talks non­ sense on the basis of a flippant disregard


for the facts. CHRIS GATHERCOLE


Reunion dinner call


for former soldiers THIS year we are mounting a sustained effort to locate previously serving members for the annual reunion of the 1st Battalion Border Regiment, at a dinner to be held on


May 9th. Age is obviously reducing numbers each


yean the youngest to serve.the regiment are now in their early 70s and the oldest are into their 90s, and one former serviceman attending our reunion fought in Afghanistan prior to the Second World War. Many of the regiment were recruited


from the Clitheroe area, and, of course, peo­ ple have migrated since leaving the Army. The informal dinner dance will be held at


the Shepherd's Inn, Carlisle. Tickets cost £16 and can be obtained from John Mallinson on 01228 520877. JOHN LITTLE, 3 The Knoll, Oxlon, Wirral, CH43 5UZ


Follow (he debate at www.clitheroeadvertiser.co.uk


Write to: The Editor, Clitlieroe Advertiser and Times, 3 King Street, Clitlieroe BB72EW or e-mail: vivien.meatli@eastlancsnews.co.uk We would expect temperatures to be Animal charity needs


time at supermarket CAN you spare two hours? During RSPCA week, from Monday


April 28th until Sunday May 4th, local Tesco stores kindly let us collect dona­ tions and pet food. This year the Lancs East Branch has selected Blackburn, Burnley and Clitheroe Tesco stores in which to raise funds. We are looking for people who can


spare two hours (or more) of their time to staff the stands at each store, between 10 a.m. and 6 p.m. Monday to Saturday and 10 a.m. to 4 p.m. on Sunday. All money/food collected v/ill be used


for the benefit of local animals in the care of your local RSPCA branch. Please contact me, Ken Harrison, on


07823 775 805 if you would like to help. KEN HARRISON, Branch Manager, RSPCA Lancs East, Altham Animal Centre, Tel: 012,54 231118 Mobile: 07823 775805


Nuclear power move is tantamount to


suicide for humanity IN 1957, just up the coast from us here in Lancashire, a fire a t the Windscale nuclear reactor in Cumbria led to a release of radioactive material th a t spread across the UK and Europe. Recent research has shown th a t the


accident produced Uvice as much radioac­ tive material as was pre-viously thought, and possibly more cases of cancer. But you would think that the Govern­


ment had never heard of accidents like this, or the ones at Three Mile Island and Chernobyl. They plan to give the go- ahead for private companies to be let loose on a new generation of nuclear power stations. In their new book, "Biology Under the


Influence", Richard Levins and Richard Lewontin make a very telling point about the statistical risks involved in nuclear power. Levins and Lewontin are scientists who are also socialists. They point out th a t a few months


before the Chernobyl disaster the director of the Chernobyl plant gave an interview in which he reassured us that the safety back-up system was so good th a t we should not expect a serious accident more than once in 10,000 years. As Levins and Lewontin say: "The


chilling aspect of this is not that he was wrong, but that even if he over-estimated his own plant's safety, he was right. There are more than 1,000 reactors in Europe, so the chance of something happening to one of them is about one in 10 years. It happened to be Chernobyl." If you have one raffle ticket out of


10.000 sold, you've only got a one-in- 10.000 chance of winning. But if you buy 1.000 tickets, your chance of winning becomes one-in-ten. Good odds for a raffle; but not good


odds for a major nuclear accident. These s ta tis tic s show th a t nuclear


power would be too risky a proposition even in any future socialist society which put a primary emphasis on safety. Under the present capitalist system, which puts profits before safety and the long-term future of humanity, it's downright suici­


dal. PHIL WEBSTER, Queen Sircel, Whallcv.


THE GREAT BRITiSI www.clitheroeadvertiser.co.uk


Clitheroe A d v e r t i s e r & Times, Thursday, April 24th, 2008 27


Injured walker (60) rescued on Pendle


A MAN who slipped and fell into a gulley while walking dogs on Pendle Hill was found with a broken leg during a mid­ night helicopter rescue. Mr Bernard Penine (60), of


Whalley Road, Wilpshire, was spotted by mountain rescue teams and picked up by an RAF crew after 10 hours on the hill on Sunday. He had collected a friend’s dog


at 2p.m. to take it for a walk with his own dog, and set off up the hill at 4 p.m. He attempted to call his friend from his mobile phone at about 7 p.m., but the battery went flat as soon as she picked it up. A Lancashire Police


spokesman said: “After 10 p.m. she was becoming particularly worried and called police. A very involved search operation was activated between a dozen offi­ cers, a police helicopter, Rossendale Mountain Rescue and the Urban Search and Res­ cue Unit from the Lancashire Fire and Rescue Service. “His vehicle was found near


the top of the hill at Well Springs, but there was no sign of him. “He was later spotted in a gul­


ley some way across the hill by a member of the mountain rescue team. His dogs were still with him.” Mr Penine was treated at the


scene, and a helicopter from RAF Leconfield in Humberside was scrambled to get him to hos­ pital as quickly as possible. He


was winched into the helicopter and flown to the Royal Preston Hospital. Team leader Andy Simpson,


from Rossendale Mountain Res­ cue, said: “His friend, who had turned up to assist with the search, told us he was intending to make his way to the Trig Point from the Nick of Pendle, so we searched around all the likely routes and wrong turns he could have taken. “He was found at about 1 a.m.


next to the path around three quarters of the way to the sum­ mit. “It would have taken between


six and eight of us about three hours to carry him down, so we decided it would be in his best interests to call for an RAF Sea King.” Mr Penine was flown from the


scene at 2-30 a.m. Mr Simpson said he had slipped on a wet rock and fallen into the gulley, and was unable to get out because of his injuries. He said: “He was in surpris­


ingly good condition considering the weather and the fact he had been up there unable to move all that time. He was sheltered from the worst of the wind because he was in a dip. “It was a very successful oper­


ation with a pleasing outcome. The consequences could have been a lot worse.” Sgt Jim Saddoo, of Clitheroe


police, thanked the owners of Well Springs restaurant for allowing the rescue team to use the premises as a control centre.


■FESTIVAL COLNE-LANCS 2Z-25 AUGUST 2008.


it Days of Live Music • 7 Official Venues • 1 Great Festival


the S tm Is s e u The Great British R&B Festival is


-returning to Colne for its 19th year & t /promises to be even:beUer,’.than ^ '//last.'Fullfestival tickets are on sale^m^^


•-nov/ & are at the discounted price of ■ £85 until 23lh June 2008 '(£100 thereaflerl.


' , ^


This year's line up celebrates the f best.in British,’Amencarq- European & Brazilian Blues talent. For example, the international Stage line up is now complete and boasts the likes of Billy Boy


\ (Xts'V i \ j M


/'Arnold,,-Ste\a‘i;Cropper,V/alter:.Trout,/Andy;;; Fairv/c-ather Lov/ Nuno Mendilis aka The Boast from Brazil.


To book your I icKj Is, simply call the festival box office on 01282 66123A, Mon - Fri 9 3Darn - 5prn'& Sal 9.30am - 1pm


Line up: www.bluiesfestival.co.uks


A l l j ^ t i c I c e t s t O I 2 8 2 '6 6 1 The Festival orsanisors reserve lha righl to alter the programme at any U.mo


mm East Lancashire EXiSXif.iilifl


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