COVID-19
NUMBER OF CONSUMERS USING ONLINE FOOD DELIVERY IN 2020; UP FROM 1.17 BN IN 2019
1.46 BN
Despite the new ways of diversifying,
tens of thousands of restaurants across the world closed permanently during the pandemic, unable to keep going through successive lockdowns and long spells of restrictions. But some market segments have capitalized on opportunities. “Business conditions and recognizing what's the best and worst environment for your brand to grow must be a part of growth strategy. Covid and its impact on restaurants over the last 24 months is an example,” says Bandy. “Some brands retracted and lost units, others took the opportunity to grab market share and open restaurants.” Some of those new restaurants were virtual, brands created out of ghost kitchens – another area that saw massive growth in the pandemic. The figure of $1trn is often quoted as an estimate of the potential growth of ghost kitchens globally. It’s hard to pinpoint when the first
FOODSERVICE INDUSTRY HELD BY FRANCHISES AS OF 2021
MARKET SHARE IN 28.4%
ghost kitchen opened, but there’s no doubt about the accelerated growth of the model, massively propelled by the pandemic. Intrinsically linked to ghost kitchens is the delivery segment. Reports show that the first online food ordering and delivery service was launched in 1994 by Pizza Hut. In the intervening years, as online services have become sophisticated and WiFi connections much faster, it has grown. The pandemic turned many more people to online delivery – the number of consumers using online food delivery services globally surged from 1.17 billion in 2019 to 1.46 billion in 2020. This is one trend that is set to continue to grow. According to the Business Research Company, by 2025 delivery is expected to grow to a 21% share of the total restaurant market. Lentz of Culinary Advisors
says those that have adapted are the winners here. “Those that have been creative and thought outside of the box have grown,” she says. “I have also felt that even within some market segments the solutions are no longer universal – for example,
FAST GROWTH FOR FAST FOOD The top three fastest growing foodservice chains in the world:
MCDONALD’S: 40,031 STORES SUBWAY: 36,840 STORES STARBUCKS: 34,317 STORES
SHARE OF STOMACH: WHO WINS? Simon Stenning, the founder of FutureFoodservice, points to what he calls share of stomach – as he considers where diners get food from looking at foodservice versus grocery and online delivery services. In the most basic terms, consider 90 meals per month, 30 days with three meals per day.
“We ask where these meals are purchased and, as we lead busier lives, foodservice is growing more share of stomach,” he says. “There is a switch from grocery to eating out; it will dip this year because of inflation and squeezed income, but over the longer term the way we lead our lives is changing and we will see a switch from grocery into foodservice and delivery.”
In the longer term, however, with 2022 recovering well, he believes subsequent years up to 2025 are forecast to continue growing both, in line with economic recovery. “As consumers continue to eat and drink out of home habitually, we see foodservice taking a greater share of stomach from supermarkets, especially through the rising provision and demand for delivered foodservice solutions,” he says.
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WORLDWIDE
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