COVID-19


meeting new consumer demands”


convenient, fast-food solutions will become more important,


“Value-driven, Different kinds of growth


Some foodservice companies choose to grow through international expansion. Consider the popular burger chain Five Guys – it started with the opening of five stores in Washington, DC and 20 years later counted 1,500 stores across North America, Europe, Asia and the Middle East. This year it has opened its first store in continental China. However, as international chains go, few can rival Starbucks in its powers of growth by expansion – the Seattle coffee chain now has more stores abroad than in the US. As of January, this year, out of a total of 34,317 stores, over 17,300 were international. And the plan is to keep this growth going. In the first quarter of 2022, Starbucks opened 484 new stores and that follows the opening of 1,173 new stores in 2021. Outside the US, the growth rate is even greater – consider China where Starbucks added 1,200 new stores over the past two years, making up a fifth of the coffee stores in the country.


The plan for 2022 is to open 2,000 new


coffee shops. In February president and CEO Kevin Johnson said: "As long as we keep delivering best-in-class profitability, return on investment, we're going to continue to lean in on building new stores


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WORLDWIDE


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