WORLDWIDE


COMPANY SPOTLIGHT: MARCO BEVERAGE SYSTEMS


points out, we are only one and half new kitchens away from 2050. “It is a fascinating journey, and it is


finite now,” says Stack. “Sustainability at Marco was about ensuring we have the world’s most energy-efficient hot water delivery system in the world. Being best-in-class in sustainability has been a fundamental part of our design process. In any specific location we help to reduce single-use containers, which won’t be allowed in a few years and will be replaced by dispense from concentrates. And we focus on the circular economy by enabling the recycling of our machines.” Marco is also investing in coffee


sustainability, supporting the 20/20 project to reduce poverty in coffee- producing countries in Africa and Asia, and being an active volunteer in the global Specialty Coffee Association, which champions an equitable coffee value chain.


Appetite for disruption Remaining best-in-class in terms of technology and sustainability requires constant innovation and product development. The latest iteration involved digitalization, which supports the fast-


For more go to fcsi.org


“Bulk coffee delivery must be handled in a more sustainable way, and we are going after that to disrupt it while still delivering on customer expectations”


growing trend towards automation. “It is about identifying value,” says


Pearson. “On a product we launched 10 years ago, we had a data connection, but no one wanted to spend money on it. Now, there is demand for pay and go, for customers to design and order their own drinks, and for data to support preventative maintenance and inventory management.” At the same time, Marco is striving to


stay ahead of trends in the global markets it is targeting, in order to refine the three key platforms it offers and to respond to changes in the global supply chain. “The majority of coffee is sold through drip or filter for bulk brewers, but that cannot last, and it is not sustainable,”


Marco started a trend with its focus on aesthetics, design and functionality


says Stack. “Bulk coffee delivery must be handled in a more sustainable way, and we are going after that to disrupt it while still delivering on customer expectations. We also have to support menu diversification in a sustainable way, which is through dispense systems, and we will continue to work with major innovative clients to guide our strategic intent.” “People are moving to cold rather


than hot – 60% of drinks in the US are now cold, even through the winter – so making cold beverage platforms work will be a huge part of our future,” notes Pearson. “Geographically, the APAC region and China will be an important focus for us. It is a vibrant part of the world, though the US is still the powerhouse for most of what we do.” From humble beginnings, Marco has


grown to become a major disruptor of markets and its ambition to dig deep into its niche beverage sectors and to drive forward the sustainability agenda will no doubt catch the eye of more commercial customers across the globe. The symbiotic relationship between its purpose and its technology is hard to ignore.


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